Andy Beal is the CEO of Trackur.com, a social media monitoring tool. The co-author of Radically Transparent: Monitoring and Managing Reputations Online, Beal has spent more than a decade advising individuals and businesses on how to manage their online reputation. His new book, Repped: 30 Days to a Better Online Reputation, provides a practical plan for improving personal and corporate reputations.
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Building a successful reputation online requires a lot more than signing up for Twitter. Here are a few pitfalls to avoid when trying to grow your company's brand.