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Andy Beal is the CEO of
, a social media monitoring tool. The co-author of
Radically Transparent: Monitoring and Managing Reputations Online
, Beal has spent more than a decade advising individuals and businesses on how to manage their online reputation. His new book,
Repped: 30 Days to a Better Online Reputation
, provides a practical plan for improving personal and corporate reputations.
7 Deadly Sins Businesses Make With Their Reputation
Building a successful reputation online requires a lot more than signing up for Twitter. Here are a few pitfalls to avoid when trying to grow your company's brand.
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