Debra Kaye

Debra Kaye

Brand Strategist and Partner at Lucule

Debra Kaye is a brand and culture strategist and partner at Lucule, a New York-based innovation consulting firm. She is author of the book, Red Thread Thinking (McGraw-Hill, 2013).

Are You a Benefit to Your Network?
Networking

Are You a Benefit to Your Network?

Value your contacts and they will value you. Entrepreneurs swear by their connections. But sometimes they swear at them as well.
3 Simple Ways to Avoid a Business Faux Pas
Leadership

3 Simple Ways to Avoid a Business Faux Pas

Sticky social situations can unglue the surest business deal. Here's how to make sure they don't.
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Think Your Mundane Idea Can't Be a Big Innovation? Take a Second Look.
Innovation

Think Your Mundane Idea Can't Be a Big Innovation? Take a Second Look.

Even today new inventions don't always involve harnessing high technology. The smallest idea can inspire a transformative product.
Prod a Product Into Double-Duty (Profit and Social Good) With 3 Questions
Product Ideas

Prod a Product Into Double-Duty (Profit and Social Good) With 3 Questions

It's possible to broaden your startup's mission with an added corporate responsibility push.
Marketing to Millennials? Make It Personal and Customized.
Millennials

Marketing to Millennials? Make It Personal and Customized.

Gen Yers are demonstrating strong new interests. Entrepreneurs would be wise to take notice.
3 Angles for Understanding Angels
Project Grow

3 Angles for Understanding Angels

Entrepreneurs seeking a heavenly relationship with their investors should know three things before pitching their business.
Hungry Entrepreneurs Need True Grit to Get Their Next Meal
Leadership

Hungry Entrepreneurs Need True Grit to Get Their Next Meal

Three essential qualities are the hallmarks of business owners who prevail.
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Get Comfortable With Big Data in 3 Steps
Big Data

Get Comfortable With Big Data in 3 Steps

Many small-business owners are feeling intimidated about the big-data wave, it doesn't have to be scary.
Getting Fickle Consumers to Buy Into Your Brand
Leadership

Getting Fickle Consumers to Buy Into Your Brand

While big corporations are struggling to retain customers, startups are seizing the opportunity to steal loyal consumers. Here is how they are doing it.
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Is Your Marketing Message Getting Muddled?
Marketing

Is Your Marketing Message Getting Muddled?

When entrepreneurs formulate their marketing strategy, it is imperative to have a clear focal point while providing an authentic message.
6 Inexpensive Ways to Help Employees Escape the Cubicle Crush
Growth Strategies

6 Inexpensive Ways to Help Employees Escape the Cubicle Crush

If workers are annoyed or unhappy in an open office, they won't be as productive. Get them back on track with these budget-minded tips.
When Planning for the Future, Keep Your Past in Perspective
Growth Strategies

When Planning for the Future, Keep Your Past in Perspective

In order to grow and improve your startup, it helps to take a close look at hidden and existing assets.
Mastering Change: What You Can Learn From KFC and Instagram
Growth Strategies

Mastering Change: What You Can Learn From KFC and Instagram

The most successful entrepreneurs know when to shift direction because their businesses need it. Here are three guideposts to help you along the way.
3 Ways Your Network Can Help You Flex Your Innovation Muscle
Growth Strategies

3 Ways Your Network Can Help You Flex Your Innovation Muscle

Surrounding yourself with the right people helps you come up with more and better ideas. Here are three ways to build a community to help you be more innovative.
3 Ways to Keep Your Creative Juices Flowing When You're Always Busy
Starting a Business

3 Ways to Keep Your Creative Juices Flowing When You're Always Busy

It can be hard to exercise your brain's innovation muscles, but these three brain-boosting activities can help you no matter how busy you are.