Debra Kaye

Debra Kaye

Brand Strategist and Partner at Lucule

Debra Kaye is a brand and culture strategist and partner at Lucule, a New York-based innovation consulting firm. She is author of the book, Red Thread Thinking (McGraw-Hill, 2013).

22 Recent Stories

Think Your Mundane Idea Can't Be a Big Innovation? Take a Second Look.
Grow Your Business

Think Your Mundane Idea Can't Be a Big Innovation? Take a Second Look.

Even today new inventions don't always involve harnessing high technology. The smallest idea can inspire a transformative product.
Prod a Product Into Double-Duty (Profit and Social Good) With 3 Questions
Technology

Prod a Product Into Double-Duty (Profit and Social Good) With 3 Questions

It's possible to broaden your startup's mission with an added corporate responsibility push.
Marketing to Millennials? Make It Personal and Customized.
Marketing

Marketing to Millennials? Make It Personal and Customized.

Gen Yers are demonstrating strong new interests. Entrepreneurs would be wise to take notice.
3 Angles for Understanding Angels
Money

3 Angles for Understanding Angels

Entrepreneurs seeking a heavenly relationship with their investors should know three things before pitching their business.
Hungry Entrepreneurs Need True Grit to Get Their Next Meal
Leadership

Hungry Entrepreneurs Need True Grit to Get Their Next Meal

Three essential qualities are the hallmarks of business owners who prevail.
Get Comfortable With Big Data in 3 Steps
Marketing

Get Comfortable With Big Data in 3 Steps

Many small-business owners are feeling intimidated about the big-data wave, it doesn't have to be scary.
Getting Fickle Consumers to Buy Into Your Brand
Leadership

Getting Fickle Consumers to Buy Into Your Brand

While big corporations are struggling to retain customers, startups are seizing the opportunity to steal loyal consumers. Here is how they are doing it.
Is Your Marketing Message Getting Muddled?
Marketing

Is Your Marketing Message Getting Muddled?

When entrepreneurs formulate their marketing strategy, it is imperative to have a clear focal point while providing an authentic message.
6 Inexpensive Ways to Help Employees Escape the Cubicle Crush
Management & Operations

6 Inexpensive Ways to Help Employees Escape the Cubicle Crush

If workers are annoyed or unhappy in an open office, they won't be as productive. Get them back on track with these budget-minded tips.
When Planning for the Future, Keep Your Past in Perspective
Growth Strategies

When Planning for the Future, Keep Your Past in Perspective

In order to grow and improve your startup, it helps to take a close look at hidden and existing assets.
Mastering Change: What You Can Learn From KFC and Instagram
Growth Strategies

Mastering Change: What You Can Learn From KFC and Instagram

The most successful entrepreneurs know when to shift direction because their businesses need it. Here are three guideposts to help you along the way.
3 Ways Your Network Can Help You Flex Your Innovation Muscle
Innovation

3 Ways Your Network Can Help You Flex Your Innovation Muscle

Surrounding yourself with the right people helps you come up with more and better ideas. Here are three ways to build a community to help you be more innovative.
3 Ways to Keep Your Creative Juices Flowing When You're Always Busy
Business Ideas

3 Ways to Keep Your Creative Juices Flowing When You're Always Busy

It can be hard to exercise your brain's innovation muscles, but these three brain-boosting activities can help you no matter how busy you are.
Are You Too Old To Be The Next Mark Zuckerberg?
Business Ideas

Are You Too Old To Be The Next Mark Zuckerberg?

So many of today's most successful innovations were started by young entrepreneurs -- from Facebook to Google to Microsoft. Did you miss your innovation window?
The No. 1 Reason Business Ideas Fail and How You Can Avoid It
Business Ideas

The No. 1 Reason Business Ideas Fail and How You Can Avoid It

Give up too soon on your idea and of course it will be destined for failure. Here are four essential tenets of inventing and product development that will keep you on track to succeed.
Make Your Team Smarter, Happier and More Productive Without Spending a Dime
Managing Employees

Make Your Team Smarter, Happier and More Productive Without Spending a Dime

It's simply not true that intelligence is static. If you want your team to work smarter and better, try these three strategies.
Why You're Getting Bad Advice and Paying Too Much For It
Business Management

Why You're Getting Bad Advice and Paying Too Much For It

Too often, entrepreneurs hire the wrong advisors and don't realize until it's too late. Here are four ways to stop yourself from making this mistake.
Why Brainstorming is a Waste of Time and What You Should Do Instead
Business Ideas

Why Brainstorming is a Waste of Time and What You Should Do Instead

There are other more productive ways to come up with business ideas. Here are five effective alternatives.
Marketing's Best Kept Secret
Marketing Ideas

Marketing's Best Kept Secret

Trying to change customers' behavior so they'll use your product is a recipe for failure. Here are missteps to avoid.
The Obvious Marketing Money-Maker You're Missing
Marketing Ideas

The Obvious Marketing Money-Maker You're Missing

No one is more real when it comes to marketing your business than your customers. Here are three ways to engage them and build a meaningful marketing message.
5 Ways to Make Your Product Sell Itself
Marketing Basics

5 Ways to Make Your Product Sell Itself

With so many brands to choose from, customers often want to go with what they know. Here are five ways to make your product do its own marketing.
Business Ideas

The Secret to Successful Product Design? Simplicity.

The more elegant and straightforward your product design, the easier it will be for you to attract customers. Here are three ways to streamline the way your product looks.

Most Shared Stories

1
5 Social-Media Tips to Enhance Your Marketing
2
Richard Branson's 5 Steps for Startup Success
3
9 Things Rich People Do Differently Every Day
4
10 Quotes on Persistence to Help You Keep Going
5
15 Signs You're an Entrepreneur