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Debra Kaye

Debra Kaye is a partner at New York-based innovation consultancy Lucule. An international brand and culture strategist, she has worked with such brands as L’Oreal, American Express, McDonald’s, Johnson & Johnson, Colgate, Clairol and Sony. She is author of the book, Red Thread Thinking: Weaving Together Connections that Lead to Brilliant Ideas and Profitable Innovation (McGraw-Hill, 2013), which you can follow on twitter .

16 Recent Stories

Getting Fickle Consumers to Buy Into Your Brand

Getting Fickle Consumers to Buy Into Your Brand

While big corporations are struggling to retain customers, startups are seizing the opportunity to steal loyal consumers. Here is how they are doing it.
March 25, 2014 in Leadership
Is Your Marketing Message Getting Muddled?

Is Your Marketing Message Getting Muddled?

When entrepreneurs formulate their marketing strategy, it is imperative to have a clear focal point while providing an authentic message.
January 24, 2014 in Marketing
6 Inexpensive Ways to Help Employees Escape the Cubicle Crush

6 Inexpensive Ways to Help Employees Escape the Cubicle Crush

If workers are annoyed or unhappy in an open office, they won't be as productive. Get them back on track with these budget-minded tips.
December 20, 2013 in Management & Operations
When Planning for the Future, Keep Your Past in Perspective

When Planning for the Future, Keep Your Past in Perspective

In order to grow and improve your startup, it helps to take a close look at hidden and existing assets.
December 5, 2013 in Growth Strategies
Mastering Change: What You Can Learn From KFC and Instagram

Mastering Change: What You Can Learn From KFC and Instagram

The most successful entrepreneurs know when to shift direction because their businesses need it. Here are three guideposts to help you along the way.
November 12, 2013 in Growth Strategies
3 Ways Your Network Can Help You Flex Your Innovation Muscle

3 Ways Your Network Can Help You Flex Your Innovation Muscle

Surrounding yourself with the right people helps you come up with more and better ideas. Here are three ways to build a community to help you be more innovative.
October 31, 2013 in Innovation
3 Ways to Keep Your Creative Juices Flowing When You're Always Busy

3 Ways to Keep Your Creative Juices Flowing When You're Always Busy

It can be hard to exercise your brain's innovation muscles, but these three brain-boosting activities can help you no matter how busy you are.
October 16, 2013 in Business Ideas
Are You Too Old To Be The Next Mark Zuckerberg?

Are You Too Old To Be The Next Mark Zuckerberg?

So many of today's most successful innovations were started by young entrepreneurs -- from Facebook to Google to Microsoft. Did you miss your innovation window?
September 27, 2013 in Business Ideas
The No. 1 Reason Business Ideas Fail and How You Can Avoid It

The No. 1 Reason Business Ideas Fail and How You Can Avoid It

Give up too soon on your idea and of course it will be destined for failure. Here are four essential tenets of inventing and product development that will keep you on track to succeed.
September 16, 2013 in Business Ideas
Make Your Team Smarter, Happier and More Productive Without Spending a Dime

Make Your Team Smarter, Happier and More Productive Without Spending a Dime

It's simply not true that intelligence is static. If you want your team to work smarter and better, try these three strategies.
September 5, 2013 in Managing Employees
Why You're Getting Bad Advice and Paying Too Much For It

Why You're Getting Bad Advice and Paying Too Much For It

Too often, entrepreneurs hire the wrong advisors and don't realize until it's too late. Here are four ways to stop yourself from making this mistake.
August 20, 2013 in Business Management
Why Brainstorming is a Waste of Time and What You Should Do Instead

Why Brainstorming is a Waste of Time and What You Should Do Instead

There are other more productive ways to come up with business ideas. Here are five effective alternatives.
August 13, 2013 in Business Ideas
Marketing's Best Kept Secret

Marketing's Best Kept Secret

Trying to change customers' behavior so they'll use your product is a recipe for failure. Here are missteps to avoid.
August 1, 2013 in Marketing Ideas
The Obvious Marketing Money-Maker You're Missing

The Obvious Marketing Money-Maker You're Missing

No one is more real when it comes to marketing your business than your customers. Here are three ways to engage them and build a meaningful marketing message.
July 11, 2013 in Marketing Ideas
5 Ways to Make Your Product Sell Itself

5 Ways to Make Your Product Sell Itself

With so many brands to choose from, customers often want to go with what they know. Here are five ways to make your product do its own marketing.
June 21, 2013 in Marketing Basics

The Secret to Successful Product Design? Simplicity.

The more elegant and straightforward your product design, the easier it will be for you to attract customers. Here are three ways to streamline the way your product looks.
May 29, 2013 in Business Ideas

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