Gary Vaynerchuk is co-founder of VaynerMedia, a New York-based social media and digital branding agency based in New York City. He is also the author of Crush It! Why Now Is the Time to Cash in on Your Passion (Harper Studio, 2009) and The Thank You Economy (HarperBusiness, 2011). Vaynerchuk is a self-trained wine expert, social media expert and video blogger. He has close to 1 million followers on Twitter and was included in BusinessWeek’s list of the top 20 people every entrepreneur should follow.