CEO and Co-Founder of Peerbackers and Crowdcast Network
Sally Outlaw is the co-founder and CEO of
peerbackers.com, a leading crowdfunding consulting and services provider. She's the author of (Entrepreneur Press, 2013) and speaks nationally on the topic of crowdfinance and the JOBS Act. Cash From the Crowd
A company really needs to be ready -- preferably venture backed and generating substantive revenue -- before considering this option.
A panoply of new services are being offered to make projects stand out. But an entrepreneur has to be prepared to spend some money.
Asking people for money is tough. But some are learning how to do it and starting businesses as a result.
Don't waste time chasing investors. A myriad of options exist for ambitious entrepreneurs seeking to expand their startup and in need of financing.
New tech solutions enable companies to launch campaigns on their own portal when raising money.
Nontraditional financing platforms are rapidly reducing entrepreneurs' cash squeeze while offering investors returns.
In-person events for financial prospecting provide benefits that online platforms don't: gathered masses, a pool of dedicated dollars and a chance to receive immediate project feedback.
Media coverage for your crowdfunding project will help attract backing and build brand awareness. Learn how you can get the press interested in your project.
Campaigns that use videos have a significantly higher success rate and raise more money than those that don't. Find out what your videos should contain to bring in the backers
Crowdfunding is not a 'set it and forget it' proposition. Running a successful campaign requires being fearless in getting out and spreading the word about your venture.
You need a crowd to fund your idea. Here are the sources you should tap to spread the word about your crowdfunding campaign.
It's very likely you'll need more money than you think to fund your business idea. Here's how to determine an amount that's not too high and not too low, but one that's just right.
Offering rewards -- iPad cases, dinner with the founders -- helps attract people interested in funding a new business. Here's a guide to fund-raising giveaways.
A look at the crowdfunding sites with the best track records that can be used to fund businesses.
Even though many people think the term 'crowdfunding' is universal, there are actually multiple options available for those needing to raise funds. Find out what each type is.
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