Sally Outlaw

Sally Outlaw

CEO and Co-Founder of Peerbackers and Crowdcast Network

Sally Outlaw is the co-founder and CEO of peerbackers.com, a leading crowdfunding consulting and services provider. She's the author of Cash From the Crowd (Entrepreneur Press, 2013) and speaks nationally on the topic of crowdfinance and the JOBS Act.

Crowdfunding Campaigns Come With a Growing Price Tag
Crowdfunding

Crowdfunding Campaigns Come With a Growing Price Tag

A panoply of new services are being offered to make projects stand out. But an entrepreneur has to be prepared to spend some money.
A Day in the Life of a Kickstarter Creator
Crowdfunding

A Day in the Life of a Kickstarter Creator

Asking people for money is tough. But some are learning how to do it and starting businesses as a result.
Go Fund Yourself
Raising Capital

Go Fund Yourself

Don't waste time chasing investors. A myriad of options exist for ambitious entrepreneurs seeking to expand their startup and in need of financing.
Crowdfunding's New Self-Serve Options and Tools
Crowdfunding

Crowdfunding's New Self-Serve Options and Tools

New tech solutions enable companies to launch campaigns on their own portal when raising money.
5 Kinds of Crowdfunding You Never Thought Of
Crowdfunding

5 Kinds of Crowdfunding You Never Thought Of

Nontraditional financing platforms are rapidly reducing entrepreneurs' cash squeeze while offering investors returns.
Crowdfunding Live: How One Spark Ignites Ideas
Crowdfunding

Crowdfunding Live: How One Spark Ignites Ideas

In-person events for financial prospecting provide benefits that online platforms don't: gathered masses, a pool of dedicated dollars and a chance to receive immediate project feedback.
How to Get Publicity for Your Crowdfunding Campaign
Finance

How to Get Publicity for Your Crowdfunding Campaign

Media coverage for your crowdfunding project will help attract backing and build brand awareness. Learn how you can get the press interested in your project.
How to Use Video to Promote Your Crowdfunding Campaign
Finance

How to Use Video to Promote Your Crowdfunding Campaign

Campaigns that use videos have a significantly higher success rate and raise more money than those that don't. Find out what your videos should contain to bring in the backers
How to Spread the Word About Your Crowdfunding Campaign
Finance

How to Spread the Word About Your Crowdfunding Campaign

Crowdfunding is not a 'set it and forget it' proposition. Running a successful campaign requires being fearless in getting out and spreading the word about your venture.
How to Market Your Crowdfunding Campaign
Finance

How to Market Your Crowdfunding Campaign

You need a crowd to fund your idea. Here are the sources you should tap to spread the word about your crowdfunding campaign.
How to Set a Crowdfunding Goal
Finance

How to Set a Crowdfunding Goal

It's very likely you'll need more money than you think to fund your business idea. Here's how to determine an amount that's not too high and not too low, but one that's just right.
They Raised $1 Million and All I Got Was This Lousy T-Shirt
Finance

They Raised $1 Million and All I Got Was This Lousy T-Shirt

Offering rewards -- iPad cases, dinner with the founders -- helps attract people interested in funding a new business. Here's a guide to fund-raising giveaways.
10 Top Crowdfunding Websites
Crowdfunding

10 Top Crowdfunding Websites

A look at the crowdfunding sites with the best track records that can be used to fund businesses.
Which Type of Crowdfunding Is Best for You?
Finance

Which Type of Crowdfunding Is Best for You?

Even though many people think the term 'crowdfunding' is universal, there are actually multiple options available for those needing to raise funds. Find out what each type is.
Your Top 5 Crowdfunding Questions Answered
Finance

Your Top 5 Crowdfunding Questions Answered

A crowdfunding expert answers the most frequently asked questions about this new way of raising startup funds for your business.