Steve Blank and Bob Dorf

Steve Blank is a professor of entrepreneurship and former serial entrepreneur. His latest book is The Startup Owner's Manual.

Bob Dorf is a serial entrepreneur, customer-development consultant and co-author of The Startup Owner's Manual.

Simple Sales Tips for Growing Your Customer Base
Starting a Business

Simple Sales Tips for Growing Your Customer Base

In this book excerpt, Steve Blank and Bob Dorf outline lean methods to get customers to spend more, and to send referrals your way.
How a Lean Startup Can Keep Customers
Marketing

How a Lean Startup Can Keep Customers

You have customers for your new mobile app or retail website. Here's how to fight churn.
Startup Owner's Manual: How to 'Get' Customers
Starting a Business

Startup Owner's Manual: How to 'Get' Customers

Now that you've launched a mobile app or retail website, it's time to 'pull' customers toward you. Here's how.