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Steve Blank and Bob Dorf

Steve Blank is a professor of entrepreneurship and former serial entrepreneur. His latest book is The Startup Owner's Manual.

Bob Dorf is a serial entrepreneur, customer-development consultant and co-author of The Startup Owner's Manual.

3 Recent Stories

Simple Sales Tips for Growing Your Customer Base

Simple Sales Tips for Growing Your Customer Base

In this book excerpt, Steve Blank and Bob Dorf outline lean methods to get customers to spend more, and to send referrals your way.
June 27, 2012 in Starting a Business
How a Lean Startup Can Keep Customers

How a Lean Startup Can Keep Customers

You have customers for your new mobile app or retail website. Here's how to fight churn.
Startup Owner's Manual: How to 'Get' Customers

Startup Owner's Manual: How to 'Get' Customers

Now that you've launched a mobile app or retail website, it's time to 'pull' customers toward you. Here's how.
June 13, 2012 in Starting a Business

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