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Can Zombies Save Your Marketing Campaign?

Posted by Kara Ohngren Prior | August 5, 2010
URL: http://www.entrepreneur.com/blog/218856
can-zombies-save-your-marketing-campaign1.jpgWhen a 15-year-old pizza franchise in New Zealand needed to generate some buzz, they did what any logical small-business owner would: They employed a throng of blood-thirsty zombies. Wellington-based Hell pizza shop recently produced an interactive viral movie called "Deliver Me to Hell." The objective is to help Steve stave off the lumbering corpses and deliver a pizza across town. If he makes it all the way, you could win a year's supply of Hell's pizza. Unfortunately, the contest's only open to New Zealand residents.