For Subscribers

Mixed Signals Are you saying one thing, while your face says otherwise?

By Lindsay Holloway

Opinions expressed by Entrepreneur contributors are their own.

Admit it, you've used flattery to pump up your staff. But do you really mean what you're saying? Your employees can tell--just as business allies can tell if your negotiations are honest, and competitors can sense if you're fearful.

Dan Hill, facial-coding expert and author of Emotionomics: Winning Hearts and Minds, says facial expressions are universal across cultures, and muscles on a person's face are triggered by true emotions. "People give away more than they realize," says Hill, who studies the topic as president of research-based consultancy Sensory Logic. "The face is the dominant vehicle we look to for what's actually going on." Signs of a disconnect between your words and facial expressions can lead to distrust from your audience.

But what if knowing the truth would be detrimental to your audience? Rather than trying to be dishonest, Hill suggests choosing to be opaque instead. "Camouflaging with a social smile or a poker face will mix the signals," he explains. "Hopefully, that will offset a momentary flash of fear or anger."

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

This New AI Startup Led By a Former OpenAI Exec Is Offering $500,000 Salaries

Mira Murati, the former chief technology officer at OpenAI, launched her secretive startup in February — and is paying top dollar for technical talent, according to new filings.

Business News

Microsoft Claims Its AI Is Better Than Doctors at Diagnosing Patients, But 'You Definitely Still Need Your Physician'

Microsoft AI CEO Mustafa Suleyman says that the AI tool is one step closer to providing high-quality medical advice for Copilot and Bing users.

Leadership

This Navy SEAL Commander Says Leaders Aren't Born or Made — They're Chosen Based on One Thing

We asked a retired special operations leader about what makes effective leadership. His answer challenges everything you think you know about who gets to lead.

Money & Finance

Why Your Finance Team Needs an AI Strategy, Now

Join us for this free webinar and learn how to build an AI-ready finance team.