Dunkin' Donuts

2015 Franchise 500
At a Glance

Products & Services: Coffee, doughnuts, baked goods

Number of Locations: 10,993

Total Investment: $216.1K - $1.5M

Founded: 1950

Began Franchising: 1955

About Dunkin' Donuts

In 1946, Bill Rosenberg founded Industrial Luncheon Services, a company that delivered meals and snacks to workers in the Boston area. The success of Industrial Luncheon Services convinced Rosenberg to start The Open Kettle, a doughnut shop in Quincy, Massachusetts. Two years later, The Open Kettle changed its name to Dunkin' Donuts.

Today, Dunkin' Donuts stores can be found in over 32 countries, and they serve 70 varieties of doughnuts, along with hot and cold coffee drinks, bagels, breakfast sandwiches and other baked goods. Dunkin' Donuts parent company, Dunkin' Brands Inc., also franchises Baskin-Robbins, and the two concepts are sometimes co-branded.

Franchise Units

Year U.S. Canadian International Company Owned
2014 7,821 4 3,168 0
2013 7,556 5 3,262 0
2012 7,090 20 3,090 0
2011 6,900 20 3,100 0
Where Seeking Franchisees: Franchisor is seeking new franchise units in the U.S.,Africa, Asia, Eastern Europe, Middle East, Mexico, South America, Western Europe.
Direct Capital

Startup Costs, Ongoing Fees and Financing

Total Investment: $216,100 - $1,530,050
Franchise Fee: $40,000 - $90,000
Ongoing Royalty Fee: 5.9%
Term of Franchise Agreement: Term of agreement not renewable
Veteran Incentives: 20% off franchise fee for up to 5 units
Financial Requirements
Net Worth: $250,000
Liquid Cash Available: $125,000

How This Franchise Supports Franchisees

Training: Available at headquarters: Varies.
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Grand opening, Security/safety procedures, Field operations/evaluations
Marketing Support: Regional advertising,

Franchise Ranking History

Franchise 500®: #11 (2015), #10 (2014), #13 (2013), #10 (2012), #15 (2011),
Fastest-Growing: #5 (2014), #9 (2013), #6 (2012), #29 (2011),
America's Top Global: #18 (2014), #12 (2013), #9 (2012), #13 (2011),

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