The nation's grocery shoppers have one question to ask:
What's new? In a recent survey released by trade association
Grocery Manufacturers of America, paying attention to the freshness
dating of food products was cited as the top up-and-coming trend in
grocery shopping.
Although perennial favorites such as cereal and dairy products
have long been judged according to their timeliness, a less likely
candidate for the dating game-until recently, that is-has been soft
drinks. But as the fervor over freshness spreads, don't be
surprised to see an increasing range of manufacturers using product
freshness as a selling point.
Of course, consumers aren't interested solely in food's
freshness. The survey revealed shoppers also care about buying
reduced-fat foods, as well as reading food labels. And-no surprise
here-shoppers of all ages are in the market for meals that can be
prepared in 20 minutes or less.
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It's all a matter of time, isn't it?
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