Words of Wisdom
A 2500-year-old Chinese philosophy holds new meaning for modern-day entrepreneurs.
Paul D'Souza had been trying to contact two prospective
clients for more than a week and had all but given up. Then one day
over lunch, he felt a sudden urge to try again. "I got the
phone numbers, one in Milpitas, California, and the other in New
York City, and called these people. They were both in, and ready
and willing to talk," says the vice president and partner of
Health Innovations, a 15-person health-care consulting firm in
Santa Cruz, California.
What may sound like a lucky break is much more to D'Souza,
who is a longtime student of the Chinese philosophical system
called Taoism. Says D'Souza, "What I call the
Tao--intuition or what have you--told me to call these
people."
The Tao (pronounced "dow") has been talking to a lot
of businesspeople, even encouraging them to write books on applying
its principles to management, negotiation, leadership, organization
and even sales. As part of what seems like a renaissance of
spiritual concerns about work, Taoism stands out as one of the
oldest and most widely applied.
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