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News and Articles About Penguin
What You Need to Know About Google's Penguin 3.0
The latest iteration of Penguin is no earthquake, unless you've been taking shortcuts to build traffic to your site.
How to Prepare Yourself for the Next Penguin Update
Now is the time to prepare your business and have a system in place to soften the next hit.
A Look at Google's 200 Search Ranking Factors (Infographic)
An in-depth breakdown of what can affect your site's SEO.
Penguin 2.0: What to Expect From Google's Next Search Update
Three tips for how you can prepare your site for another big wave of changes to search.
Predictions: What Business Owners Should Expect From Google and SEO in 2013
From new algorithm changes to securing the right kinds of backlinks, some insight on the year ahead.
How Google's 'Disavow' Tool Can Help You Deal With Bad Backlinks
But use with caution to avoid hurting rather than helping your search results.
How Google Measures 'High Quality' Content
The factors search engines consider when analyzing the content on your site.
What Google's Panda and Penguin Updates Mean for the Future of SEO
Three predictions for how search optimization might look in the months ahead.
3 Ways to Stop Losing Traffic from Google's Penguin Update
If your site saw a drop in visitors after the search giant's latest change, here's how to get them back.
The Biggest SEO Mistake: Spamming
Search Engine Land editor Danny Sullivan explains why you should be optimizing content for people -- not for the search engines.
Can Too Much SEO Be a Bad Thing?
With rumors that Google could start penalizing over-optimized websites, here are three tips for staying on the search giant's good side.
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