News and Articles About Penguin
An in-depth breakdown of what can affect your site's SEO.
Three tips for how you can prepare your site for another big wave of changes to search.
From new algorithm changes to securing the right kinds of backlinks, some insight on the year ahead.
But use with caution to avoid hurting rather than helping your search results.
The factors search engines consider when analyzing the content on your site.
Three predictions for how search optimization might look in the months ahead.
If your site saw a drop in visitors after the search giant's latest change, here's how to get them back.
Search Engine Land editor Danny Sullivan explains why you should be optimizing content for people -- not for the search engines.
With rumors that Google could start penalizing over-optimized websites, here are three tips for staying on the search giant's good side.