Social Media Marketing

News and Articles About Social Media Marketing

Finding the Hidden Market That Your Business Is Missing Out On
Marketing Strategies

Finding the Hidden Market That Your Business Is Missing Out On

Stereotypes can inadvertently prompt you to ignore important customer segments -- consumers who could become your top buyers.
Jack Holt
How to Win Millennial Brand Ambassadors in 3 Steps
Millennials

How to Win Millennial Brand Ambassadors in 3 Steps

Identify enthusiastic young customers, make them experts, watch them show off their knowledge on social media.
Christie Garton
How to Tap the Power of Social Media to Forge Customer Loyalty
Social Media

How to Tap the Power of Social Media to Forge Customer Loyalty

Think less about leads and much more about your relationship with the fans you have.
Brett Relander
Marketing

Analysis Finds Content About Tech Trends Draws Attention to Ads About Anything

Consumer interest in the latest technology is so great that ads associated with tech news do better, even when the products are unrelated.
Amit Avner
3 Simple Rules for Brands to Get the Most Out of Bloggers
Online Marketing

3 Simple Rules for Brands to Get the Most Out of Bloggers

Working with bloggers to spread a message can be a really effective strategy to reach new audiences, but expectations must be set early.
Deborah Mitchell
Why You Should Skip the Webinar and Start Quizzing Your Audience
Marketing

Why You Should Skip the Webinar and Start Quizzing Your Audience

The webinar seems to have lost all power to engage anyone but people are endlessly willing to take marketing quizzes.
Lev Kaye
Online Marketing

15 Must-Have Marketing Tools for 2015

If you don't have the budget to assemble a top-tier marketing team, you'll need some great tools to take your marketing to the next level.
Sujan Patel
Marketing

The 5 Key Metrics You Need to Be Tracking in 2015

Unless you're a statistician at heart, tracking key performance indicators (KPIs) isn't the sexiest part of a marketer's job, but it is one of the most important.
Lisa Hoover McGreevy
Sense and Sensibility: Using Social Media the Right Way
Social Media

Sense and Sensibility: Using Social Media the Right Way

Remember, slow and steady wins the race.
Ann Tran
Increase Engagement on Twitter With Solid Tactics Backed by Research
Social Media Marketing

Increase Engagement on Twitter With Solid Tactics Backed by Research

If your followers are spending time on your social patch, they're spending less time with your competition's.
Mel Carson
Get More Followers and Increase Engagement With These 7 Twitter Tips
Twitter Marketing

Get More Followers and Increase Engagement With These 7 Twitter Tips

Some of these may seem counterintuitive to your idea of Twitter greatness, but they are for real.
If Your Holiday Campaign Failed, Start Working on Next Year Right Now
Marketing Strategies

If Your Holiday Campaign Failed, Start Working on Next Year Right Now

Holiday shopping is an annual event but marketers need to plan for it throughout the year.
Andy Lombard
A 3-Step Beginner's Guide to Social-Media Marketing
Social Media Marketing

A 3-Step Beginner's Guide to Social-Media Marketing

So you can create a Facebook post -- congratulations! However, that isn't social-media marketing.
Matthew Toren
The Entrepreneur's Guide to Creating Content That Gets Shared
Content Marketing

The Entrepreneur's Guide to Creating Content That Gets Shared

Creating content is just one part of the equation. You then have to make sure people are reading it and spreading the word.
Adam Toren