Social Media Marketing

News and Articles About Social Media Marketing

Yes, You Can Kick-Start Your Own SEO Campaign. Here's How.

Yes, You Can Kick-Start Your Own SEO Campaign. Here's How.

Newbie businesses can turn their inhouse staffers into website optimizers and social-media marketers for a while.
Twitter Adds Multiple Photo Option, But Do Brands Care?

Twitter Adds Multiple Photo Option, But Do Brands Care?

Users can now add up to four photos in a tweet, but brands seem to prefer the single photo option so far.
5 Tools For Entrepreneurs to Grow Their Online Presence in No Time

5 Tools For Entrepreneurs to Grow Their Online Presence in No Time

Time is money and founders don't have a lot of either. Here are five resources entrepreneurs can use to help build their online audience quickly and cheaply.
Have a Burning Business Question? Ask the Expert: Joanna Lord.

Have a Burning Business Question? Ask the Expert: Joanna Lord.

Working at a company focused on providing loyalty programs to big-name companies like Microsoft and Pepsi, Joanna Lord knows a thing or two about marketing. And for this month only, this CMO is looking to take entrepreneurs' questions about marketing and branding.
Your Customers Are Likely More Engaged on YouTube Than on Facebook or Twitter

Your Customers Are Likely More Engaged on YouTube Than on Facebook or Twitter

A new study shows that YouTube, Google+ and LinkedIn create the most quality social referrals.
Shoestring Budget? No Problem. Just Be Creative.

Shoestring Budget? No Problem. Just Be Creative.

An arts entrepreneur shares four lessons in innovating -- in art form and business style. Marshal resources and build personal connections.
Want to Gain Influence on Social Media? Get to Work.

Want to Gain Influence on Social Media? Get to Work.

There are no easy tricks when it comes to building a social-media audience. It takes work, and the more you put into it, the more you will get out of it.
Market With an Eye to Engagement. Offer Value (Not Sheer Hype)

Market With an Eye to Engagement. Offer Value (Not Sheer Hype)

An offer of something free can spark a relationship-building process with customers. Then continue the dialogue.
Contrary to Popular Belief, These Popular Social-Media Habits Are Bad for Your Brand

Contrary to Popular Belief, These Popular Social-Media Habits Are Bad for Your Brand

This advice might sound blasphemous to some, but it could bring you more business.
Stop Talking About Yourself So Much on Social Media and Listen

Stop Talking About Yourself So Much on Social Media and Listen

Don't make every update all about you. Feature informative items about influentials. Do pay attention to your followers' posts.
Twitter Is Going All In On Photos. Here's How.

Twitter Is Going All In On Photos. Here's How.

The social network is getting more social as it allows tagging and multiple photos.
5 Social Media Tricks to Boost Your Business

5 Social Media Tricks to Boost Your Business

Find new followers, share more of your posts and drive additional traffic to your website.
The Hashtag: The Search Bar for the Social Web (Infographic)

The Hashtag: The Search Bar for the Social Web (Infographic)

How the popularity of hashtags mirrors the rise of search in organizing and aggregating social media.
Why Brands Need to Shut Their Mouths and Open Their Ears

Why Brands Need to Shut Their Mouths and Open Their Ears

To reach today's consumers, brands need to have a discussion not a one-way conversation.
Why Your Facebook Page Is Becoming Less Relevant

Why Your Facebook Page Is Becoming Less Relevant

Gone are the days of “free marketing.” Get ready to pony up if you want your Facebook page to be seen.
Want a Celebrity Endorsement on Twitter? 3 Legal Precautions to Know.

Want a Celebrity Endorsement on Twitter? 3 Legal Precautions to Know.

Before you shell out cash for a new e-spokesperson, make sure you're in the clear so no issues pop up later.
Your Sneak Peak at the Future of Infographic Marketing

Your Sneak Peak at the Future of Infographic Marketing

Social media and large media outlets aid the genre's wild popularity. Here's what to expect going forward.
What Day of The Week Will Your Company Be Mentioned Most? (Infographic)

What Day of The Week Will Your Company Be Mentioned Most? (Infographic)

A company analyzed one billion online company references to answer some of your burning questions.
Did Google Kill Social-Media Marketing?

Did Google Kill Social-Media Marketing?

The search giant may have announced that it's not going to be investing any further in social software platform Wildfire, but that doesn't mean all is lost.
So, You Got Yourself a Twitter Handle. Now What?

So, You Got Yourself a Twitter Handle. Now What?

It’s a no brainer: You have a business and you've created an account for it on Twitter. But what if you don’t know a tweet from a snap?
5 Ways Social-Media Marketers Get Their Message Heard

5 Ways Social-Media Marketers Get Their Message Heard

While social media is a great platform for reaching consumers in an engaging way, the interactions can also be fleeting. Here are a few tips on getting your message heard and keeping consumers coming back for more.
Here's the Big Problem With Chasing Customers on Social Media

Here's the Big Problem With Chasing Customers on Social Media

After all the hype has settled and all the stock clamoring has died down, this one social-media truth is staring us in the face.
5 Ways to Harness Hashtags to Drive Business Value

5 Ways to Harness Hashtags to Drive Business Value

Give social media a second life that's tied in to your company's marketing message or campaign.
Why You Should Be on Google+

Why You Should Be on Google+

Small businesses can gain from tapping the social media platform of the search engine giant.
Fun Ways Brands Are Betting on March Madness

Fun Ways Brands Are Betting on March Madness

It's that time of year when offices everywhere are abuzz with talk of brackets. Here's how some companies are turning that enthusiasm into buzz.
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