Social Media Marketing
8 Do's and Don'ts for Marketing on Online Forums and Message Boards
BY Mikal E. Belicove
Forums and boards are popular with consumers. But one misstep by you or your brand and you could be tossed out. How to Be Unforgettable Online
BY Chad Barr and Alan Weiss
Building a memorable brand begins with defining who you are, and then bonding with your customers so they won't ever forget. How to Find and Win Over Comparison Shoppers
BY Ann Handley
Chances are, your customers are conducting pre-purchase research. Here's how to tap into that educated base. Courting Bloggers to Tout Your Products? Get Ready for More Content Marketing Disclosures
BY Mikal E. Belicove
If you're paying bloggers and others online for endorsements or testimonials, be prepared for these new disclosure rules in the making. Facebook Exchange Ads Could Raise Even More Privacy Concerns
BY Mikal E. Belicove
Facebook's latest ad program allows businesses to retarget their website visitors on Facebook. This Tea Company Steeps Its Business in Social Media
BY Samuel Greengard
Adagio Teas integrates customer feedback into its product development as well as other aspects of its business. The 10 Commandments of Using Pinterest for Business (Infographic)
BY Donna Moritz
Consider these tips for maximizing the potential of the growing social network. New Facebook Features Help Businesses Better Manage Their Pages
BY Mikal E. Belicove
Facebook released a trio of highly anticipated features expected to make managing a Facebook page for a business easier.Play Video How to Create a Social Media Content Strategy (Video)
BY Mikal E. Belicove
From posting content to Facebook, Twitter, YouTube and more, Entrepreneur writer Mikal Belicove offers his best tips. Three Steps to More Word-of-Mouth -- and More Business
BY Gail Goodman
Use these tips to increase repeat sales by keeping your customers and clients connected to your business. How to Get Your Content Shared More on Pinterest
BY AJ Kumar
From calls to action to setting up 'sharing networks,' consider these tips for making your content go viral on the popular social network. Why Forums May Be the Most Powerful Social Media Channel for Brands
BY Jason Falls
Forums and message boards can help you connect with customers -- but keep the marketing messages to a minimum. Women Are More Social -- When It Comes to Social Media, That Is
BY Mikal E. Belicove
A new report shows women are the major players in social media. Time to tweak your marketing? The Do's and Don'ts for Marketing With Pinterest
BY Susan Gunelius
New to Pinterest? Most businesses are. Here are some guidelines to help make the most of it for your marketing. Social Media Tips for Professionals
BY Starr Hall
Top strategies on how to use social media for financial planners, real-estate agents and attorneys. 5 Easy Steps to Measure Social Media Campaigns
BY Jenn Deering Davis
If you're using social media for your business, know how your content is helping you achieve your company's goals. Here's how.Play Video How to Create Buzz on No Budget (Video)
BY Colleen DeBaise
Local Bigwig's Ray Madronio turned to big players in his industry to get free marketing help for his startup. Hear how he did it, plus expert tips. How Social Media Saved a Hollywood Landmark
BY Jennifer Wang
The Roxy Theatre on Hollywood's Sunset Strip was on its way down when Nic Adler took over and restored it to prominence in the North American music scene.Play Video Tony Hawk on Making a Twitter Treasure Hunt Go Global -- and Viral (Video)
BY Teri Evans
The skateboard icon and entrepreneur shares how one skateboard giveaway led to a global social media event. A New Platform for Hyper-Local Marketing for Small Businesses
BY Jason Ankeny
With LocalVox, small businesses can promote deals, events and new services in their immediate neighborhoods. Facebook Timeline and Business Pages, Perfect Together
BY Mikal E. Belicove
Facebook's Timeline becomes mandatory for all Pages tomorrow. Here's how to use the format to your best advantage.Play Video How to Find the Right Person to Manage Social Media (Video)
BY Mikal E. Belicove
The key is choosing someone who embraces social participation and communication. A Guide to Ambient Social Networking for Business Owners
BY Mikal E. Belicove
A new wave of social networking tools for business is about to arrive. Here's what to keep in mind when deciding whether they are useful for your business. What Magazines Can Teach You About Using Pinterest
BY Jason Fell
Three top magazines share their strategies for making the most of the popular social media site. Five Myths About Social Media
BY Chris Wallace
Still unpersuaded that social-media marketing could work for your business? Consider these points for a fresh perspective.Connect with Entrepreneur
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