Social Media Marketing
This New Tool Could Be the Future of Measuring Sentiment on Social Media
BY Jonathan Blum and Alex Dalenberg
Emoto analyzes the emotions of Twitter posts. How to Make Your Social Networking Efforts More Productive
BY Erika Napoletano
Forget flavor-of-the-month social sites. Find the community that works best for your company. How Social Media Startup Wildfire Was Bought By Google for $250 Million
BY John Shinal
The acquisition is the latest in a string of social media marketing companies being bought by large tech giants. Is Your Website Ready for Facebook Advertising?
BY Perry Marshall and Thomas Meloche
A well-designed landing page is critical to building customer relationships.Play Video No Money for Ads? How to Win Customers (Video)
BY Colleen DeBaise
Allison O'Neill, owner of children's retail shop Bundle in New York, partners with about a dozen similar small businesses to compete against the big players. Hear her story, plus expert tips. A Quick Guide to Using Tumblr for Business
BY Amy Gahran
The blogging and social networking site can help increase search visibility and provide a mobile-friendly platform. Yes, You Need To Tweet
But more importantly, you need a smart social media strategy to build your brand and business online. Time for a Second Look at Daily Deals?
BY Mikal E. Belicove
A new report finds that daily deals may perform better than previously thought. Subway's Tweets Top List
BY Dinah Wisenberg Brin
A recent survey finds that the sandwich franchise beats out McDonald's, Starbuck and others when it comes to social media. We asked why. 5 Things You Need to Know About Facebook's Edgerank Algorithm
BY Jason Falls
Engaging content and interactivity can help boost your visibility with fans.Play Video An Entrepreneur's Life: Gary Vaynerchuk (Video)
BY Laura Lorber
Social media expert Gary Vaynerchuk talks about his life and dreams as an entrepreneur. Big-Company CEOs Out of Touch When It Comes to Facebook,Twitter
BY Mikal E. Belicove
The leaders of large companies are mostly avoiding social media. And they're missing an opportunity for their company's brand.Play Video How to Create Pre-Launch Buzz (Video)
BY Colleen DeBaise
Marissa Lippert used a Kickstarter campaign and social media to create excitement and a customer base for her brick-and-mortar shop, Nourish. Hear her story, plus expert tips. Pinterest Marketing: Pinning With a Purpose
BY Beth Hayden
Pinterest can help you attract new customers, but first you must define your online marketing strategy. Why Social Media Is Nothing Without Creativity
BY Jason HeadsetsDotCom
Sites like Twitter and Facebook are overrun with brands trying to get consumers' attention. So what do you do? Get crafty, that's what. 8 Do's and Don'ts for Marketing on Online Forums and Message Boards
BY Mikal E. Belicove
Forums and boards are popular with consumers. But one misstep by you or your brand and you could be tossed out. How to Be Unforgettable Online
BY Chad Barr and Alan Weiss
Building a memorable brand begins with defining who you are, and then bonding with your customers so they won't ever forget. How to Find and Win Over Comparison Shoppers
BY Ann Handley
Chances are, your customers are conducting pre-purchase research. Here's how to tap into that educated base. Courting Bloggers to Tout Your Products? Get Ready for More Content Marketing Disclosures
BY Mikal E. Belicove
If you're paying bloggers and others online for endorsements or testimonials, be prepared for these new disclosure rules in the making. Facebook Exchange Ads Could Raise Even More Privacy Concerns
BY Mikal E. Belicove
Facebook's latest ad program allows businesses to retarget their website visitors on Facebook. This Tea Company Steeps Its Business in Social Media
BY Samuel Greengard
Adagio Teas integrates customer feedback into its product development as well as other aspects of its business. The 10 Commandments of Using Pinterest for Business (Infographic)
BY Donna Moritz
Consider these tips for maximizing the potential of the growing social network. New Facebook Features Help Businesses Better Manage Their Pages
BY Mikal E. Belicove
Facebook released a trio of highly anticipated features expected to make managing a Facebook page for a business easier.Play Video How to Create a Social Media Content Strategy (Video)
BY Mikal E. Belicove
From posting content to Facebook, Twitter, YouTube and more, Entrepreneur writer Mikal Belicove offers his best tips. Three Steps to More Word-of-Mouth -- and More Business
BY Gail Goodman
Use these tips to increase repeat sales by keeping your customers and clients connected to your business.
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