Social Media Marketing

News and Articles About Social Media Marketing

Why Facebook's Latest Move Could Minimize Your Brand's Reach
Facebook Marketing

Why Facebook's Latest Move Could Minimize Your Brand's Reach

The social-networking giant just updated its algorithm to show users more posts from their friends.
Laura Entis
5 Ways to Tell If You're Doing Social Media Right
Social Media Metrics

5 Ways to Tell If You're Doing Social Media Right

More followers and more fun are just some of the criteria of success.
Mel Carson
4 Do's and 4 Don'ts for Businesses Using Social Media
Social Media Marketing

4 Do's and 4 Don'ts for Businesses Using Social Media

If you want to guarantee a more effective strategy, follow these tactics and avoid ones that will do more harm.
Deborah Mitchell
4 Ways to Ensure Facebook Inbound Marketing Works for Your Company
Facebook Marketing

4 Ways to Ensure Facebook Inbound Marketing Works for Your Company

With Facebook being a huge player in the online world, you better have your marketing strategy down pat. Otherwise, it is a waste of time and money.
Nick Unsworth
3 Reasons Fake Fans Cause Real Problems for Businesses
Social Media

3 Reasons Fake Fans Cause Real Problems for Businesses

While building a social media following with click farms can be enticing, entrepreneurs need to understand the implications they can have.
Peter Gasca
6 Ways To Get 'Instaresults' to Grow Your Instagram Account
Instagram

6 Ways To Get 'Instaresults' to Grow Your Instagram Account

While many entrepreneurs have Instagram accounts, they may not be taking full advantage of its potential reach.
Kim Trumbo
8 Offline Social Skills You Should Carry Into Your Social-Media Efforts
Marketing tips

8 Offline Social Skills You Should Carry Into Your Social-Media Efforts

Even though the online you and the offline you are different, there are basic social skills and habits that you should carry into social media.
Neil Patel
How Your Brand Can Host a Celebrity Takeover on Social Media
Social Media Marketing

How Your Brand Can Host a Celebrity Takeover on Social Media

Many brands have successfully partnered with famous people to share their company's story. Here is how to do it the right way.
Nate Birt
How This Digital Agency Is Cashing In on a New Kind of Celebrity Endorsement
Influencers

How This Digital Agency Is Cashing In on a New Kind of Celebrity Endorsement

TheAudience is connecting brands and customers across social media platforms via influencers.
Jason Ankeny
3 Digital Marketing Channels That Work for Every Advertiser
Digital Marketing

3 Digital Marketing Channels That Work for Every Advertiser

Online advertising channels are numerous but these three are must buys.
Pratik Dholakiya
8 Creative Ways to Rustle Up Online Reviews
Social Media Marketing

8 Creative Ways to Rustle Up Online Reviews

By encouraging customers to share opinions, you demonstrate that your business is the kind that values customer feedback.
Chris Campbell
The 3 Steps to Marketing Success in 2015
Marketing

The 3 Steps to Marketing Success in 2015

All signs point to the growing importance of social media, email and mobile devices for effective marketing.
John Rampton
5 Social Media Marketing Metrics You Should Be Tracking
Social Media Marketing

5 Social Media Marketing Metrics You Should Be Tracking

Social media can be an extraordinarily effective marketing medium, but it can also be a tremendous time sink for brands that focus on the wrong priorities.
Aaron Agius
To Leave a Mark on Social Media, It's Less About Execution and More About the Message
Ask the Expert

To Leave a Mark on Social Media, It's Less About Execution and More About the Message

Your social media presence is only as impactful as the content that media distributes.
Tim Riesterer