Social Media Marketing
News and Articles About Social Media Marketing
How the popularity of hashtags mirrors the rise of search in organizing and aggregating social media.
To reach today's consumers, brands need to have a discussion not a one-way conversation.
Gone are the days of free marketing. Get ready to pony up if you want your Facebook page to be seen.
Before you shell out cash for a new e-spokesperson, make sure you're in the clear so no issues pop up later.
Social media and large media outlets aid the genre's wild popularity. Here's what to expect going forward.
A company analyzed one billion online company references to answer some of your burning questions.
The search giant may have announced that it's not going to be investing any further in social software platform Wildfire, but that doesn't mean all is lost.
Its a no brainer: You have a business and you've created an account for it on Twitter. But what if you dont know a tweet from a snap?
While social media is a great platform for reaching consumers in an engaging way, the interactions can also be fleeting. Here are a few tips on getting your message heard and keeping consumers coming back for more.
After all the hype has settled and all the stock clamoring has died down, this one social-media truth is staring us in the face.
Give social media a second life that's tied in to your company's marketing message or campaign.
Small businesses can gain from tapping the social media platform of the search engine giant.
It's that time of year when offices everywhere are abuzz with talk of brackets. Here's how some companies are turning that enthusiasm into buzz.
The photo-sharing app can be an important tool to boost your brand's visibility. Here's how to make your Instagram presence shine.
While entrepreneurs should have a presence on the micro-blogging platform, making these Twitter mistakes can be bad for business.
Pinterest has quickly become one of the fastest growing social sharing outlets around, all because it focuses on more than growing followers.
Convert engaged shoppers into lifelong ambassadors for your brand
You must have these five commonly accepted factors in place if you want your online business to succeed.
Instagram Direct was launched late last year but only a handful of companies are utilizing it to grow their brand. Here we highlight how one business did it correctly and struck social-currency gold.
If you fall into any of these traps, it's time to reevaluate your strategy.
Time needs to be committed to social media every day to push you toward your goal.
With the explosion of social media, it is hard to keep tabs on your online-marketing strategy across all platforms. These tools can help you do just that.
With Facebook changing its social strategy and Google constantly updating its algorithm, our online-marketing expert Jim Yu offers up advice on how small businesses can reach customers in a consistent manner.
Advertisers will now be able to search for specific audiences, including those who have recently updated their relationship statuses.
The popular photo-sharing site has released findings on its business blog about the ways in which the most successful brands have engaged the visual community.