Social Media Marketing
News and Articles About Social Media Marketing
Working at a company focused on providing loyalty programs to big-name companies like Microsoft and Pepsi, Joanna Lord knows a thing or two about marketing. And for this month only, this CMO is looking to take entrepreneurs' questions about marketing and branding.
A new study shows that YouTube, Google+ and LinkedIn create the most quality social referrals.
An arts entrepreneur shares four lessons in innovating -- in art form and business style. Marshal resources and build personal connections.
There are no easy tricks when it comes to building a social-media audience. It takes work, and the more you put into it, the more you will get out of it.
An offer of something free can spark a relationship-building process with customers. Then continue the dialogue.
This advice might sound blasphemous to some, but it could bring you more business.
Don't make every update all about you. Feature informative items about influentials. Do pay attention to your followers' posts.
The social network is getting more social as it allows tagging and multiple photos.
Find new followers, share more of your posts and drive additional traffic to your website.
How the popularity of hashtags mirrors the rise of search in organizing and aggregating social media.
To reach today's consumers, brands need to have a discussion not a one-way conversation.
Gone are the days of free marketing. Get ready to pony up if you want your Facebook page to be seen.
Before you shell out cash for a new e-spokesperson, make sure you're in the clear so no issues pop up later.
Social media and large media outlets aid the genre's wild popularity. Here's what to expect going forward.
A company analyzed one billion online company references to answer some of your burning questions.
The search giant may have announced that it's not going to be investing any further in social software platform Wildfire, but that doesn't mean all is lost.
Its a no brainer: You have a business and you've created an account for it on Twitter. But what if you dont know a tweet from a snap?
While social media is a great platform for reaching consumers in an engaging way, the interactions can also be fleeting. Here are a few tips on getting your message heard and keeping consumers coming back for more.
After all the hype has settled and all the stock clamoring has died down, this one social-media truth is staring us in the face.
Give social media a second life that's tied in to your company's marketing message or campaign.
Small businesses can gain from tapping the social media platform of the search engine giant.
It's that time of year when offices everywhere are abuzz with talk of brackets. Here's how some companies are turning that enthusiasm into buzz.
The photo-sharing app can be an important tool to boost your brand's visibility. Here's how to make your Instagram presence shine.
While entrepreneurs should have a presence on the micro-blogging platform, making these Twitter mistakes can be bad for business.
Pinterest has quickly become one of the fastest growing social sharing outlets around, all because it focuses on more than growing followers.