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News and Articles About Social Media Marketing

Facebook, Pinterest or Twitter: Know Where Your Customers Really Hang Out (Infographic)

Facebook, Pinterest or Twitter: Know Where Your Customers Really Hang Out (Infographic)

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Do you know which social network adults visit most? Have you ever wondered which demographics dominate Instagram? Find out here.
September 5, 2013 in Social Media
Photos: Pinterest Marketing Tips: What You Can Learn From 20 Big Brands

Pinterest Marketing Tips: What You Can Learn From 20 Big Brands

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Not sure what you're doing on Pinterest? These companies have it down and offer some useful marketing ideas you can use.
September 5, 2013 in Social Media
A Social-Media Marketing Primer Even Your Mom Can Handle

A Social-Media Marketing Primer Even Your Mom Can Handle

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Don't hold back on using social-media marketing because you're not tech savvy. Here are a few simple ways to get started.
August 29, 2013 in Social Media
5 Ways Social Media Can Destroy Your Business

5 Ways Social Media Can Destroy Your Business

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Social media can be a tool for driving engagement and sales. But if not handled correctly, it can waste your time, money and even damage your brand.
August 27, 2013 in Social Media
3 Ways to Boost Your Social ROI

3 Ways to Boost Your Social ROI

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These free tools and tested techniques can help you increase your return on your social investment.
August 23, 2013 in Social Media
How to Keep Your Pinterest Boards Fresh, Fun and Relevant

How to Keep Your Pinterest Boards Fresh, Fun and Relevant

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Making sure your social media content is fresh and new is challenging. Here are a few editing tips to help keep your Pinterest boards inventive and interesting.
August 23, 2013 in Social Media
8 Steps to Planning for a Social-Media Crisis (Infographic)

8 Steps to Planning for a Social-Media Crisis (Infographic)

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Consider these practical points to help minimize the damage left to manage.
August 22, 2013 in Social Media

How to Tweet With Purpose

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Joining Twitter and amassing followers is just half the battle. You'll need to figure out how to keep them coming back -- and buy something when they do.
August 21, 2013 in Online Marketing
6 Ways to Get Customers Hooked and Raving About Your Brand

6 Ways to Get Customers Hooked and Raving About Your Brand

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Your customers are your most powerful, most affordable marketing tool. Here's how to develop and strengthen your relationship with them.
August 21, 2013 in Customer Loyalty and Retention
Richard Branson on Being Social Media Savvy

Richard Branson on Being Social Media Savvy

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The Virgin CEO offers insight on how to make your posts and company stand out in the social media world.
August 12, 2013 in Social Media
Giving Ecommerce a Social Twist

Giving Ecommerce a Social Twist

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Wanelo is a online community of people who can link to products they like and share them with their friends, via a corkboard-like interface similar to Pinterest.
August 11, 2013 in Online Marketing
Twitter Use Among Americans Is Growing -- Fast

Twitter Use Among Americans Is Growing -- Fast

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Users of the popular social network have more than doubled since 2010, a new report says.
August 5, 2013 in Social Media
Dear LinkedIn, You're Doing It All Wrong. Here's How

Dear LinkedIn, You're Doing It All Wrong. Here's How

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One marketer's open letter to the popular social networking site for professionals.
August 5, 2013 in Social Media
Social Media Service HootSuite Raises $165 Million in Big Financing Round

Social Media Service HootSuite Raises $165 Million in Big Financing Round

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Hootsuite raised $165 million in a round of financing, Facebook introduced post embedding and more social-media news that broke this week.
August 2, 2013 in Social Media
LinkedIn Rolls Out Enhanced Analytics Suite for Businesses

LinkedIn Rolls Out Enhanced Analytics Suite for Businesses

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If you manage one of the three million company pages on LinkedIn, the site's new analytics tools could help you learn more about your followers.
August 1, 2013 in News and Trends
Facebook Now Allowing Embedded Posts -- Just Like Twitter

Facebook Now Allowing Embedded Posts -- Just Like Twitter

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The tool allows users to add their public Facebook posts to other blogs and websites.
August 1, 2013 in News and Trends
How Social Media Can Boost a Shop's Pet Projects

How Social Media Can Boost a Shop's Pet Projects

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A Los Angeles pet boutique needs to reposition its social-media efforts to help its business and its charitable efforts, our experts say.
August 1, 2013 in Online Marketing
What NASA Can Teach You About Social-Media Marketing

What NASA Can Teach You About Social-Media Marketing

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A look at three strategies that business owners can put to work for their own social campaigns.
July 30, 2013 in Social Media
How You Can Create the 'Perfect' Social Media Post (Infographic)

How You Can Create the 'Perfect' Social Media Post (Infographic)

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You can get more social-media fans and engagement if you follow these guidelines for Facebook, Twitter, Pinterest and Google+.
July 29, 2013 in Social Media

Twitter and Facebook Up Their Social TV Game

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Read about Twitter's targeted advertising tool, Facebook's social TV activity, new analytics for Tumblr and more social-media news.
July 26, 2013 in Social Media

How to Get Entourage's Adrian Grenier to Tout Your Social Venture? Give Him Something to Believe in

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At this year's Nexus Global Youth Summit, a panel of Hollywood heavyweights provided the skinny on how to get a celeb's endorsement.
July 26, 2013 in Starting a Business
Video: How to Use Targeted Advertising on Facebook and AdWordsPlay Video

How to Use Targeted Advertising on Facebook and AdWords (Video)

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Consider these practical tips you can use to earn the permission to talk to your audience, turning visitors into readers.
July 25, 2013 in Online Marketing
Chipotle Jeopardizes Customer Trust With Fake Twitter Hack Stunt

Chipotle Jeopardizes Customer Trust With Fake Twitter Hack Stunt

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In marketing, companies generally aim to provide a service and add value -- not pull a prank on their customers.
July 25, 2013 in Social Media
No Matter Your Digital Marketing Strategy, Make Sure You're Adding Value

No Matter Your Digital Marketing Strategy, Make Sure You're Adding Value

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If your goal is to engage your fans over social media, generate sales, or position yourself as an authority, you must provide value and a reason for people to interact with your brand.
July 24, 2013 in Social Media
LinkedIn Launches Sponsored Updates for Businesses

LinkedIn Launches Sponsored Updates for Businesses

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LinkedIn's new marketing tool makes it the latest social network to integrate promotions from businesses into users' news feeds.
July 23, 2013 in News and Trends
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