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Marketing

How can I find an importer and distributor for products produced overseas to sell in the USA?

These skin-care products have been successfully manufactured and sold in Germany for more than 50 years. I want to sell them through a distributor with accounts such as CVS, Walgreens, etc. Or is it better to just have a drop/ship warehouse and advertise online and directly to retail? Do products have to be shipped free of charge to get a distributor interested?
Opinions expressed by Entrepreneur contributors are their own.
Probably the simplest answer is do both.

Marketing any new product is both a push (wholesale to retail) and pull (direct to customer) strategy. You will very quickly find which one brings the best total profits.

Through a distribution company will bring higher volume but much lower margins. Through the internet will bring much higher margins but most probably lower volume.

Does the shipping need to be free? All companies have different policies. Ask what a company's policy is on shipping and you will learn very quickly. However, don't give a price until you know.

One other method for a skin-care product if it is very good is television and direct sales. That could be worth looking into if you've locked up the distribution rights for North America.

All the Best.  Brad Sugars