Marketing

How do I attract buying customers to my website?

Do you have any marketing ideas that would help with repeat traffic to my website? Once they're there, how do I get them to stay?
min read
Opinions expressed by Entrepreneur contributors are their own.
The first thing to do is to set a goal and in order to do that, you must have a baseline. In other words, to figure out where you're headed you need to know where you are.

How long do visitors spend on your website currently?

First, try to double that in the next 30 days and then try tripliing it. So, if visitors to your site are currently spending one minute there, the goal is to get them to spend two minutes and then increase it from there.

The next thing to consider is your search keywords. What terms are visitors typing into the search engines to find your site? Do these keywords jive with your offerings? If not, people will visit the site and then exit quickly -- so make sure the content they find on the site is the content they're looking for.

Lastly, websites that get a lot of long-term, long-staying visitors have compelling, fresh content. Do you? If not, how can you add fresh, new, exciting content to your website at least three times a week? Staring a blog could be a great idea.

More from Entrepreneur

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

3 Mind Hacks for Overcoming Your Fear of Marketing Yourself