How Can I Save Time on Social-Media Marketing?

min read

It nearly goes without saying that you're doing this on no budget and on your own. To maximize your time spent on social media, you must first decide what your goals are. Otherwise, you'll be setting yourself up to really be wasting your time. The next step is to create a game plan, using your marketing calendar as a guide. Stick to it. It will help keep you organized, keep you from frittering away minutes that can add up to hours and help keep your content fresh on a regular basis. Identify the two or so social media sites that your customers use, and focus your efforts only on those. Figure out the kinds of posts that give you the most bang for the effort, and make the most of them.

You mentioned HootSuite as a social-media management tool. This can help you schedule posts ahead of time and streamline your efforts. Others include TweetDeck and SproutSocial. You can also use the Facebook's own scheduling tool. 

More from Entrepreneur
Entrepreneur Select: A Fund For Entrepreneurs, By Entrepreneurs

Entrepreneurs require more than just money, which is why we aim to empower you, as well as act as a catalyst for value creation.

Discover the franchise that’s right for you by answering some quick questions about
  • Which industry you’re interested in
  • Why you want to buy a franchise
  • What your financial needs are
  • Where you’re located
  • And more
Make sure you’re covered for physical injuries or property damage at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business

Latest on Entrepreneur