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How Do I Sell My Homemade BBQ Sauce?

By Tim Berry Edited by Dan Bova

Opinions expressed by Entrepreneur contributors are their own.

Everyone loves my BBQ sauce. Right now, I am making it and giving it away as Christmas presents. But how do I get started or what do I need to do to start selling it locally and eventually in larger markets? What about bottling and marketing? Do I have to go through the U.S. Food and Drug Administration? What advice do you have for getting started?

I suggest you begin quickly by getting some real person-to-person help locally. Depending on where you are, find the nearest Small Business Development Center (SBDC) or women's business center or Small Business Administration office.

These are all agencies whose reason for existing is to help people start and run businesses. In some cases they charge for services, but they are small charges, much less than what you'd pay for management consulting.

Another option that can be helpful is your local SCORE group. This is a group of retired executives who volunteer who are sponsored by the SBA. When or if you contact SCORE, find a volunteer who has specific related food processing experience, or else don't bother. Don't be embarrassed to ask.

Also, there are several resources online that can help you determine how you’ll need to work with the FDA.
 

Related: Entrepreneur.com's Restaurant Center
Related: How to Grow Beyond the Food Truck (Video)

Tim Berry

Entrepreneur, Business Planner and Angel Investor

Tim Berry is the chairman of Eugene, Ore.-Palo Alto Software, which produces business-planning software. He founded Bplans.com and wrote The Plan-As-You-Go Business Plan, published by Entrepreneur Press. Berry is also a co-founder of HavePresence.com, a leader in a local angel-investment group and a judge of international business-plan competitions.

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