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The Secrets of Viral Videos

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This story appears in the November 2012 issue of Entrepreneur. Subscribe »
In Video Veritas
image credit: Shutterstock

So you want to create a video that everyone'll talk about. You want it to be shared globally and earn views, retweets and "likes." In other words, you want it to go viral, like 's hilarious video, which earned the company a whopping 12,000 new customers in the first two days it hit the internet.

How do you make that happen? There is no surefire formula. You can't conjure up viral; you can't force it. But here's the thing: If you are looking to market your business, you don't necessarily need a viral hit--you just need to attract enough attention to draw customers. Here's how.

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