Viral Videos

How Did This 16-Year-Old Girl Amass 100 Million Followers On TikTok?

It's not just authenticity. It's actually something else, and it's darker.

Gene Marks

· 4 min read

Woman Goes Viral After She Quits Her Job at Walmart Using the Store Loudspeaker

A Texas woman quit her job in the most spectacular way possible.

Entrepreneur en Español

· 2 min read

Ocean Spray Seized Its Viral Marketing Moment Like It Makes Its Juice: Naturally

We spoke with the corporate communications head who hooked up TikTok sensation Nathan Apodaca with a new Nissan truck, and she swears the win-win social media triumph came together organically.

Kenny Herzog

· 5 min read

5 Tips for Creating Social Media Videos That Get Noticed

If you follow some basic rules, you'll be an expert in no time.

Stephanie Liu

· 5 min read

TikTok Accused of Putting Children at Risk (Again)

The popular app has allegedly violated an agreement with the FTC to protect underage users.

Stephanie Mlot

· 3 min read

3 Reasons TikTok Is Here To Stay

The app empowers user creativity in a unique way.

Nick Wolny

· 5 min read

Lilly Singh Conquered YouTube -- Now She's Taking On Hollywood

With a new gig as one of NBC's late-night talk show hosts, the comedian and content creator is ready to tackle traditional media.

Stephanie Schomer

· 9 min read

Steven Li

· 7 min read

The Lessons, Surprisingly, That Marketers Can Learn From John Oliver's 'Last Week Tonight'

The comedian's biting political commentary offers a lesson in authenticity for marketers who want to level up their brands.

Jake Rheude

· 7 min read

This Viral Video Star Explains How to Survive Beyond Your 15 Minutes of Fame

Social media is more crowded than ever, so if you want to build a career that lasts you need to make the most of the opportunities you have.

Kelsey Humphreys

· 8 min read

3 Ways to Master the One Thing About Video That Entrepreneurs Don't Understand: Distribution

Got the 'Citizen Kane' of online videos? It still needs to reach the right audience.

Q Manning

· 6 min read

Where Have All The Viners Gone?

Almost overnight Twitter reduced Vine to little more than an archive of the world's shortest, most entertaining video content, leaving its survivors to abide on other platforms waiting for Vine 2.0.

Sarah Austin

· 5 min read