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How Did This 16-Year-Old Girl Amass 100 Million Followers On TikTok?
It's not just authenticity. It's actually something else, and it's darker.
Woman Goes Viral After She Quits Her Job at Walmart Using the Store Loudspeaker
A Texas woman quit her job in the most spectacular way possible.
Ocean Spray Seized Its Viral Marketing Moment Like It Makes Its Juice: Naturally
We spoke with the corporate communications head who hooked up TikTok sensation Nathan Apodaca with a new Nissan truck, and she swears the win-win social media triumph came together organically.
5 Tips for Creating Social Media Videos That Get Noticed
If you follow some basic rules, you'll be an expert in no time.
TikTok Accused of Putting Children at Risk (Again)
The popular app has allegedly violated an agreement with the FTC to protect underage users.
Lilly Singh Conquered YouTube -- Now She's Taking On Hollywood
With a new gig as one of NBC's late-night talk show hosts, the comedian and content creator is ready to tackle traditional media.
How Danielle Bregoli (AKA the 'Cash Me Outside' Girl) Turned Viral Infamy Into a Million-Dollar Career
She went from minor Dr. Phil guest to highly successful rapper and influencer.
The Lessons, Surprisingly, That Marketers Can Learn From John Oliver's 'Last Week Tonight'
The comedian's biting political commentary offers a lesson in authenticity for marketers who want to level up their brands.
This Viral Video Star Explains How to Survive Beyond Your 15 Minutes of Fame
Social media is more crowded than ever, so if you want to build a career that lasts you need to make the most of the opportunities you have.
3 Ways to Master the One Thing About Video That Entrepreneurs Don't Understand: Distribution
Got the 'Citizen Kane' of online videos? It still needs to reach the right audience.
Where Have All The Viners Gone?
Almost overnight Twitter reduced Vine to little more than an archive of the world's shortest, most entertaining video content, leaving its survivors to abide on other platforms waiting for Vine 2.0.
