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Viral Videos

Lilly Singh Conquered YouTube -- Now She's Taking On Hollywood

Lilly Singh Conquered YouTube -- Now She's Taking On Hollywood

With a new gig as one of NBC's late-night talk show hosts, the comedian and content creator is ready to tackle traditional media.
Stephanie Schomer | 9 min read
Spike Jonze Directed a MedMen Commercial About Cannabis. And It's Pretty Epic.

Spike Jonze Directed a MedMen Commercial About Cannabis. And It's Pretty Epic.

"The New Normal" campaign, starring Jesse Williams, advocates for weed's normalization while telling its complicated history.
Jonathan Small | 4 min read
The Lessons, Surprisingly, That Marketers Can Learn From John Oliver's 'Last Week Tonight'

The Lessons, Surprisingly, That Marketers Can Learn From John Oliver's 'Last Week Tonight'

The comedian's biting political commentary offers a lesson in authenticity for marketers who want to level up their brands.
Jake Rheude | 7 min read
This Viral Video Star Explains How to Survive Beyond Your 15 Minutes of Fame

This Viral Video Star Explains How to Survive Beyond Your 15 Minutes of Fame

Social media is more crowded than ever, so if you want to build a career that lasts you need to make the most of the opportunities you have.
Kelsey Humphreys | 8 min read
3 Ways to Master the One Thing About Video That Entrepreneurs Don't Understand: Distribution

3 Ways to Master the One Thing About Video That Entrepreneurs Don't Understand: Distribution

Got the 'Citizen Kane' of online videos? It still needs to reach the right audience.
Q Manning | 6 min read

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Stay in the know in 60 seconds.
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Check out the explosive footage.
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Check out the video that is burning up the internet. (Sorry.)
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Apple Fires Employee After Daughter's iPhone X Video Goes Viral
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It's a reminder of the secrecy tech companies enforce on employees.
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Who's the Next PewDiePie?

YouTubers with an authentic voice are using the platform to turn 15 minutes of fame into cross-promotional multimillion-dollar brands.
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6 Mistakes to Avoid When You Make a Promotional Video
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Video's job isn't to educate; it's to initiate a personal connection or start a conversation with the customer.
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How to Create a Viral Video Smash Hit
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If your video can evoke a positive emotion that can be tied back to your brand, you're on the right path.
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