This Obscure Product Gained Viral TikTok Fame and Soared to $125 Million in Sales — But 'Steering the Cult' Can Be 'a Little Scary'
Sophie Hinchliffe's social media influence transformed The Pink Stuff from little-known cleaning paste to household name.
In the digital whirlwind, only a few campaigns rise above. Here are four campaigns that define viral success.
Your digital marketing account manager could make or break your relationship with your agency. This article reviews tips on fostering and maintaining a partnership that is a win/win for everyone.
You know it when you see it, and you don't have to be a comedic genius to make it work for you.
No time for video content? Here are three strategies to create 10+ pieces of short video content.
¿De dónde salió la tendencia de lanzar al escenario peluches del Dr. Simi en los conciertos de artistas extranjeros en México?
Lo que empezó como un acto aislado se ha convertido en una tradición con la que los artistas se sienten honrados durante sus presentaciones en vivo.
Ryan Reynolds' marketing agency, Maximum Effort, regularly delivers viral hits. The trick? Bring people together.
Lil Nas X's rise to fame is backed by his understanding of the internet's attention economy.
Not all publicity is good publicity.
The 'Nicest Taco Bell in the World' Is Exploding on TikTok, as People Marvel at the Beachfront Views and Boozy Drinks
The restaurant went viral this week, with 1.4 million people watching a travel influencer's tour of the Pacifica location.
Sure, seeing your stories and videos go viral is exciting, but it's not a long-term solution.
Fernando Machado turned the fast-food giants into buzzy, relevant, always-on-point brands. Here's how.
Reach more users without breaking the bank.