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Viral Marketing

Audience

The Paradox of What Makes Something Go Viral

Trying to figure out the recipe for content that goes wild on the Internet is sort of like trying to figure out how to be most popular kid in school. Trying makes it less likely.
Experimental marketing strategies

5 Lessons Learned From Bud Light's 'Up for Whatever' and Always' 'Like a Girl' Campaigns

Here's how to use fun interaction and deep emotional connection like these companies did with their wildly successful experimental marketing attempts.
Viral Marketing

You Don't Have to Be Patti LaBelle to Score a Viral Product Review Video

James Wright Chanel's hilarious YouTube review of Patti LaBelle's Sweet Potato Pies caused a sell-out of the product at Walmart. Here's how it could happen to you.
Marketing

3 Lessons from Starbucks' Red Cup 'Controversy'

The coffee giant new annual holiday design lit up the Internet -- for the wrong reasons.
Events

6 Steps to Planning a Free Startup Event and Making a Splash

It's time to get real: Promote your company offline, using real-life, real-time events.
Marketing

You May Have an Awesome Product, But It Won't Mean Much Without a Marketing Plan

A great marketing plan is simple and thoughtful. It starts by recognizing that one launch, one day, one event may not be enough to lead to a critical mass of adoption.
Viral Marketing

How Tapping Emotional Hot Buttons Can Make Your Content Go Viral

Here are three ways to bridge unexpected connections and innovative ideas, helping drive viral success.
Take It From The Pros

Why Every Entrepreneur Should Study Lil' Dicky

This unlikely rapper's ability to create one viral video after another is anything but accidental.
Content Strategy

The 7 Factors That Make for Viral Content

There is no formula for creating content people will share but there are some essentials that make it far more likely they will.
Viral Marketing

4 Secrets to Starting an 'Idea Epidemic'

Remember the Ice Bucket Challenge? Can you match that?
Writing

6 Epiphanies I've Had Writing Explosive Content

A Entrepreneur columnist reflects on the takeaways he's learned so far after seeing some of his articles go viral.
Content

Meet PlayBuzz, the Platform Leveling the Content-Creation Playing Field

The increasingly popular platform is giving away powerful tools for producing infectious content whether for fun or to jump start native ad campaigns.
Take It From The Pros

Lessons From 7 People Who Got Rich and Famous on Social Media

When you have fame, money-making opportunities also begin presenting themselves.
Viral Marketing

The Psychology of Influencer Marketing

Working on a campaign outreach? To get an editor's attention, incorporate the way people think and feel.