You May Have an Awesome Product, But It Won't Mean Much Without a Marketing Plan
A great marketing plan is simple and thoughtful. It starts by recognizing that one launch, one day, one event may not be enough to lead to a critical mass of adoption.
How Tapping Emotional Hot Buttons Can Make Your Content Go Viral
Here are three ways to bridge unexpected connections and innovative ideas, helping drive viral success.
Why Every Entrepreneur Should Study Lil' Dicky
This unlikely rapper's ability to create one viral video after another is anything but accidental.
The 7 Factors That Make for Viral Content
There is no formula for creating content people will share but there are some essentials that make it far more likely they will.
4 Secrets to Starting an 'Idea Epidemic'
Remember the Ice Bucket Challenge? Can you match that?
6 Epiphanies I've Had Writing Explosive Content
A Entrepreneur columnist reflects on the takeaways he's learned so far after seeing some of his articles go viral.
iJustine on Creating Massive Social Reach
And making the process fun, too.
Meet PlayBuzz, the Platform Leveling the Content-Creation Playing Field
The increasingly popular platform is giving away powerful tools for producing infectious content whether for fun or to jump start native ad campaigns.
Lessons From 7 People Who Got Rich and Famous on Social Media
When you have fame, money-making opportunities also begin presenting themselves.
The Psychology of Influencer Marketing
Working on a campaign outreach? To get an editor's attention, incorporate the way people think and feel.
Was Hostess' Bizarre #OpeningDay Tweet an Epic Fail or Savvy Social Media Marketing?
Though the Twitterverse initially reeled at the post, Hostess insists it's having the last laugh.
Growing a Business
Adult Butt Wipes and Razors by Mail: How Dollar Shave Club Takes on the Big Companies
A hit YouTube video launched Dollar Shave Club into the minds (and medicine cabinets) of men everywhere. But the company is just getting started.
Color War: Brands Attempt to Cash In on the Great Dress Debate via Social Media
Black and blue or white and gold?
'Alex From Target' Quits Cashier Gig to Pursue Movies, Music and National Tour
In a new YouTube video, the 17-year-old announced he would be going on tour, vending merchandise and pursuing a career in entertainment.
Starting a Business
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