Viral Marketing

Why Every Entrepreneur Should Study Lil' Dicky
Make More Happen

Why Every Entrepreneur Should Study Lil' Dicky

This unlikely rapper's ability to create one viral video after another is anything but accidental.
Kian
The 7 Factors That Make for Viral Content
Content Strategy

The 7 Factors That Make for Viral Content

There is no formula for creating content people will share but there are some essentials that make it far more likely they will.
Thai Nguyen
4 Secrets to Starting an 'Idea Epidemic'
Marketing Bootcamp

4 Secrets to Starting an 'Idea Epidemic'

Remember the Ice Bucket Challenge? Can you match that?
Patti Johnson
6 Epiphanies I've Had Writing Explosive Content
Marketing Bootcamp

6 Epiphanies I've Had Writing Explosive Content

A Entrepreneur columnist reflects on the takeaways he's learned so far after seeing some of his articles go viral.
Andrew Medal
iJustine on Creating Massive Social Reach
Viral Marketing

iJustine on Creating Massive Social Reach

And making the process fun, too.
Lewis Howes
Meet PlayBuzz, the Platform Leveling the Content-Creation Playing Field
Content

Meet PlayBuzz, the Platform Leveling the Content-Creation Playing Field

The increasingly popular platform is giving away powerful tools for producing infectious content whether for fun or to jump start native ad campaigns.
Murray Newlands
Lessons From 7 People Who Got Rich and Famous on Social Media
Marketing Bootcamp

Lessons From 7 People Who Got Rich and Famous on Social Media

When you have fame, money-making opportunities also begin presenting themselves.
Thomas Smale
The Psychology of Influencer Marketing
Marketing Bootcamp

The Psychology of Influencer Marketing

Working on a campaign outreach? To get an editor's attention, incorporate the way people think and feel.
Andrea Lehr
Was Hostess' Bizarre #OpeningDay Tweet an Epic Fail or Savvy Social Media Marketing?
Social Media

Was Hostess' Bizarre #OpeningDay Tweet an Epic Fail or Savvy Social Media Marketing?

Though the Twitterverse initially reeled at the post, Hostess insists it's having the last laugh.
Geoff Weiss
Adult Butt Wipes and Razors by Mail: How Dollar Shave Club Takes on the Big Companies
Growing a Business

Adult Butt Wipes and Razors by Mail: How Dollar Shave Club Takes on the Big Companies

A hit YouTube video launched Dollar Shave Club into the minds (and medicine cabinets) of men everywhere. But the company is just getting started.
'Alex From Target' Quits Cashier Gig to Pursue Movies, Music and National Tour
Growth Strategies

'Alex From Target' Quits Cashier Gig to Pursue Movies, Music and National Tour

In a new YouTube video, the 17-year-old announced he would be going on tour, vending merchandise and pursuing a career in entertainment.
Geoff Weiss
5 Ways to Increase the Odds of Your Content Going Viral
Marketing Bootcamp

5 Ways to Increase the Odds of Your Content Going Viral

It's always a mystery why particular content catches fire but you can make it much likelier.
Kimanzi Constable
The Potato Salad Kickstarter and the Art of Getting Discovered
Marketing Bootcamp

The Potato Salad Kickstarter and the Art of Getting Discovered

The joke that went viral and raised $55,00 teaches fundamental lessons about how to garner attention in a very noisy online environment.
Alicia Lawrence