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Viral Marketing

Viral Videos

What You Can Learn From the Viral Shenanigans of Last Week Tonight With John Oliver

The funny weekly news show takes serious, potentially dry subjects and turns them into viral video juggernauts
Marketing Strategies

What Gets Shared Online? Depends How You See It.

Research shows that whether you'll share an article or video depends on whether you found or received it.
Content Marketing

How to Create Stellar Content Your Audience Will Love to Share

There's more ways than ever to drive traffic to your company, but in a saturated social media environment quality is key.
Entrepreneur Network

How to Make Your Content Go Viral

This multifaceted entrepreneur's short and stylish video of the story of his life's struggles blew up in less than 48 hours -- and it's influence was powerful. Learn how he did it -- and how you can d...
Marketing

3 Millennial Marketing Tips From Taylor Swift

Fans don't just buy a concert ticket from Taylor Swift; they buy into her world.
Audience

The Paradox of What Makes Something Go Viral

Trying to figure out the recipe for content that goes wild on the Internet is sort of like trying to figure out how to be most popular kid in school. Trying makes it less likely.
Experimental marketing strategies

5 Lessons Learned From Bud Light's 'Up for Whatever' and Always' 'Like a Girl' Campaigns

Here's how to use fun interaction and deep emotional connection like these companies did with their wildly successful experimental marketing attempts.
Viral Marketing

You Don't Have to Be Patti LaBelle to Score a Viral Product Review Video

James Wright Chanel's hilarious YouTube review of Patti LaBelle's Sweet Potato Pies caused a sell-out of the product at Walmart. Here's how it could happen to you.
Marketing

3 Lessons from Starbucks' Red Cup 'Controversy'

The coffee giant new annual holiday design lit up the Internet -- for the wrong reasons.
Events

6 Steps to Planning a Free Startup Event and Making a Splash

It's time to get real: Promote your company offline, using real-life, real-time events.
Marketing

You May Have an Awesome Product, But It Won't Mean Much Without a Marketing Plan

A great marketing plan is simple and thoughtful. It starts by recognizing that one launch, one day, one event may not be enough to lead to a critical mass of adoption.
Viral Marketing

How Tapping Emotional Hot Buttons Can Make Your Content Go Viral

Here are three ways to bridge unexpected connections and innovative ideas, helping drive viral success.
Viral Marketing

Why Every Entrepreneur Should Study Lil' Dicky

This unlikely rapper's ability to create one viral video after another is anything but accidental.
Content Strategy

The 7 Factors That Make for Viral Content

There is no formula for creating content people will share but there are some essentials that make it far more likely they will.
Viral Marketing

4 Secrets to Starting an 'Idea Epidemic'

Remember the Ice Bucket Challenge? Can you match that?