Uber Teams Up With Spotify So Passengers Can Play 'Backseat DJs'

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It’s official: After rumblings on Friday that Uber was teaming up with Spotify, the ridesharing service officially announced the partnership this morning in a blog post.

“We’ve joined forces with Spotify, a in streaming music, to enable you to remotely control the music that plays through your Uber’s speakers,” the company’s senior product manager wrote. “Whether you’re starting the night with your pre-party mix or unwinding with a chill playlist on your way home, the choice is now yours with Uber.”

Related: Lyft Says Former COO Took Confidential Files With Him to Uber

To play “backseat DJ,” you first need to connect your Spotify account with your Uber profile; when you request a ride, a music bar will appear at the bottom of the Uber app and you can select a playlist from your Spotify account while you wait for your car to show (although this only works if you get a music-enabled car, a detail that’s apparently stressing out Uber drivers with older vehicles who fear they’ll be penalized for not offering the service).

Get in the car, and viola – your soundtrack will automatically start playing.

For both companies, the partnership makes sense. On Uber’s part, it’s a way to differentiate itself from archrival Lyft, while Spotify (currently caught up in a tiff of its own with…Taylor Swift) gets increased exposure and presumably, new customers.

The feature is slated to launch this Friday in 10 major cities, including , , Mexico City, , and with additional rollouts coming in the next few weeks. 

Related: Uber, Lyft Find Ally in New York's Attorney General

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