Apple Announces New MacBook, Less Expensive Apple TV

Apple Announces New MacBook, Less Expensive Apple TV
Image credit: Apple
Apple Macbook
Guest Writer
Technology Writer
3 min read
Opinions expressed by Entrepreneur contributors are their own.

The Apple Watch wasn’t the only star of Apple’s “Spring Forward” event Monday. In addition to showing off the smartwatch, the company announced a new MacBook and talked a little bit about the Apple TV.

The new Macbook comes in at 2 pounds, making it the lightest Mac Apple has made. It’s also the thinnest, measuring in at 13.1mm at its thickest point -- 24 percent thinner than the 11-inch MacBook Air.

The laptop has a 12-inch Retina display, and is the first fanless MacBook, allowing the logic board to be 67 percent smaller. It’s powered by an Intel Core M processor and has new contoured batteries that fit the casing for the laptop, providing up to nine hours of battery power while you’re surfing the web.

Apple Macbook Air

Image credit: Apple

Related: A Way to Waterproof Your iPhone? Apple Is Looking Into It.

Apple was able to integrate the antennas into the laptop’s enclosure, allowing the computer to have a full metal enclosure. The laptop also has a more precise keyboard and a new backlight system with individual LEDs for each key.

The trackpad on the laptop is also getting an update. It can be adjusted for the softer feel, and is pressure sensitive, so it can be used to add new features to the computer. For instance, now if you push down on the trackpad while watch a video you can fast forward a video. push harder, and the video will go faster.

And get this: The laptop uses a new connector called USB-C. It’s a versatile connector that can be used for power, as well as HDMI, DisplayPort, HDMI and VGA capabilities. Apple says it will be a new industry standard, so you’ll see it pop up on other products.

Related: Apple Said to Delay Larger iPad Production Till September

The new MacBook comes in silver, space gray and gold. It starts at $1,299, and will begin shipping on April 10th. It joins the original MacBook Air, which is getting an updated processor and faster Thunderbolt, shipping today. The MacBook Pro is also getting faster processors and the new pressure-sensitive trackpad from the new Air. It is also shipping today.

Meanwhile, Apple TV saw a price drop at the event. Now you can buy the media streamer for $69 rather than $99.

There’s also more to stream. HBO announced that its standalone streaming service HBO Now will be available exclusively on Apple devices when it launches next months. That means you’ll be able to watch the premiere of game of Thrones on your Apple TV, iPhone or iPad. 

Related: Apple Overtakes Samsung as the World's No. 1 Smartphone Seller

More from Entrepreneur

David provides constructive insight to help businesses focus on their company growth, build brand awareness and know when and how to raise money.
Book Your Session

In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Apply Now

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.