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To Find Meaning in Your Business, Know Your 'What' and 'Why'

Without a clear 'why,' the 'what' of a business is really hard to pull together.

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This story originally appeared on Lewis Howes

One of the things I love most about my job is coaching others into their greatness.

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Truth be told, it doesn’t take much. But it makes a big difference to help someone get clarity on their vision.

This is a big part of what I teach in my Academy of The School of Greatness.

This week I was doing a coaching call, and it occurred to me that many people do not know what their why is.

And without a clear why, the “what” of a business is really hard to pull together.

It goes the other way around too. If you have a business that’s working but not in a meaningful why, you’re in for trouble.

Here are my thoughts on Episode 393.

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Lewis Howes

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Lewis Howes is a New York Times bestselling author of The School of Greatness and The Mask of Masculinity. He is a lifestyle entrepreneur, high performance business coach and keynote speaker. A former professional football player and two-sport All-American, he is a current USA Men’s National Handball Team athlete. He hosts a top 100 iTunes ranked Apple podcast, The School of Greatness. Howes was recognized by the White House and President Obama as one of the top 100 entrepreneurs in the country under 30. Details magazine called him one of “5 Internet Guru’s that can Make You Rich.”  Howes has been featured on Ellen, Good Morning America, The Today Show, The New York Times, People, ESPN, Sports Illustrated, Men’s Health and other major media outlets.