Instagram to Test New Shopping Feature
Instagram users will be able to buy products from U.S.-based retailers through the photo-sharing app.
Facebook Inc.'s Instagram said that it will start tests next week on a new shopping feature through which users can buy products from U.S.-based retailers via the photo-sharing app.
Shutterstock
Retailers will be able to showcase up to five products in a Instagram post, and clicking on the various tags will give users a lot more detail about the product than was previously available, Instagram said in a blog post on Tuesday.
Instagram has also added a "shop now" link on each product, which, when clicked, will redirect users to the retailer's website where they can buy the product.
The new features are aimed at keeping Instagram users, who now number more than 500 million, on the app for longer during their shopping experience than before, when they would have to exit the app to research and buy products.
Instagram said it has signed up 20 U.S.-based retailers including accessories and apparel retailer Kate Spade, men's wear ecommerce company JackThreads and eye-wear maker Warby Parker.
The new feature will be available to a select users of Apple Inc.'s iOS-based devices within the United States from next week, Instagram said.
(Reporting by Aishwarya Venugopal in Bengaluru; Editing by Savio D'Souza)
Entrepreneur Editors' Picks
-
Tory Burch Built a Brand Around Empowering Women. Now Her Foundation Is Furthering Her Mission: 'How Do We as a Company Have a Positive Impact on Humanity?'
-
This Founder Had to Play College Basketball in Men's Shorts and Shoes, So She Launched an Athletic Clothing Company Named After the Now 50-Year-Old Title IX Act
-
Is Beyoncé's 'Break My Soul' the Theme Song of the Great Resignation?
-
You're Probably Falling for All of Amazon Prime Day's Psychological Sales Tactics. A Marketing Professor Reveals Them — and How You Can Actually Get the Best Deal.
-
Comedian Paul Virzi: 'If You're Not Authentic, You Have Nothing'
-
Struggling to Come Up With Creative Ideas? Try Doing This.
-
Picking a Winning Emerging Brand Is How You Get Rich in Franchising. Here's How to Spot One.
