My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Understanding the Opposite Sex

Improve communications with the opposite sex by understanding what's really being said.
2 min read
Opinions expressed by Entrepreneur contributors are their own.

Ah, the age-old problem of miscommunication between men and women. You might think that once you and your significant other separate for the workday, your gender woes are over. Unfortunately, they're only starting.

"For those primarily working with [the opposite sex,] you can [improve] almost all your interactions if you learn to speak some of the other gender's language," says Judith C. Tingley, co-author with Lee E. Robert of GenderSell: How to Sell to the Opposite Sex (Simon & Schuster). Likening such gender differences to speaking Greek among the Spanish, Tingley provides the following advice for dealing with the opposite sex in your business:

1. He says/She says: "I need more time to think before I purchase your product or service."
Translation: He doesn't need as much time, so offer him a sooner and definite follow-up time so he knows you're eager and interested in the sale.

She really does need more time, especially if it's a high-ticket item. Tell her you'll call in a few weeks so she doesn't feel pressured.

2. He says/She says: "I'm taking my business elsewhere because you lost my last order."
Translation: He'll be a tough sell. For him, price and service are more important than the business relationship. Be ready to bargain and compromise to keep his business.

She may change her mind, depending on the length and quality of your business relationship. "The relationship itself has value to her that may supersede the quality of service at least once," says Tingley.

3. He says/She says: "I'm putting you on probation because your work hasn't been up to par lately."
Translation: His ego will be somewhat bruised, but the key with him is to be concise and matter-of-fact-and don't worry if he doesn't like you for it. If you deliver the news properly and drop the subject if the probation period goes well, he'll respect you as a boss.
She'll take the news much more personally, so dish it out, as Tingley suggests, with "a few more pats on the back."

More from Entrepreneur

Kathleen, Founder and CEO of Grayce & Co, a media and marketing consultancy, can help you develop a brand strategy, build marketing campaigns and learn how to balance work and life.
In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur