My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Fast Food

The Impossible Burger Is Coming to Burger King

For now, the company is staying quiet on whether there'll be a nationwide roll-out.
The Impossible Burger Is Coming to Burger King
Image credit: Impossible Foods via engadget
1 min read
This story originally appeared on Engadget

White Castle was just the start: Impossible Foods is now partnering with Burger King, launching the Impossible Whopper for a test starting today at 59 Burger King outlets in St. Louis, Missouri. It's an entirely different burger to the sliders served at White Castle, and that means there's more Impossible Burger non-meat involved.

It's equal parts silly April Fools' teaser and actual product launch at the U.S.'s second-largest burger chain. For now, the company is staying quiet on whether there'll be a nationwide roll-out. The Whopper launch comes after another regional debut: a Philly Cheesesteak that's currently exclusive to, well, Philadelphia of course.

If it's been a while since you've had a Whopper, or you've been vegetarian for a while, the Impossible Whopper includes a flame-grilled, (improved) plant-based burger patty, with lettuce, tomato, pickle and onion toppings. Oh, and don't forget the mayo and ketchup.

More from Entrepreneur

Terry's digital marketing expertise can help you with campaign planning, execution and optimization and best practices for content marketing.
In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur