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CEOWISE SERIES

Benji Coetzee Never Worked In Logistics, Find Out How She Launched Empty Trips A Successful Logistics Marketplace

Benji Coetzee invented a thriving logistics platform using her knowledge of supply and demand and an excel spreadsheet.
Contributor
CEO of Druff Interactive, Creator of CEOwise
1 min read
Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur South Africa, an international franchise of Entrepreneur Media.

Benji Coetzee is the founder and CEO of EmptyTrips.com, an online trip exchange programme using smart technology to match and connect spare capacity on trucks, trains, planes or ships. She bootstrapped her business, but at some point, needed more runway. You can see her strategy that allowed her to raise the capital she needed to break even and turn a profit.

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