Benji Coetzee Never Worked In Logistics, Find Out How She Launched Empty Trips A Successful Logistics Marketplace

Benji Coetzee invented a thriving logistics platform using her knowledge of supply and demand and an excel spreadsheet.

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Benji Coetzee is the founder and CEO of, an online trip exchange programme using smart technology to match and connect spare capacity on trucks, trains, planes or ships. She bootstrapped her business, but at some point, needed more runway. You can see her strategy that allowed her to raise the capital she needed to break even and turn a profit.

Daniel Newman

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Daniel Newman interviews leading entrepreneurs and finds out what the secret to their success is on his platform CEOwise. After running his design agency Druff Interactive for over 15 years he realised he should have been in a different place with his business after so many years. Determined to become a better entrepreneur Daniel is on a mission to learn from the best in the business. CEOwise documents his journey of learning.