Book of the Week: 'The Direct Mail Revolution'

Create direct-mail marketing campaigns that can earn you an ROI as high as 1,300 percent.
Book of the Week: 'The Direct Mail Revolution'
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This book has been selected for the Entrepreneur Press® Book of the Week, a weekly newsletter that delivers heaping discounts to the you love. Our team features a different book each week and shares exclusive deals with Book of the Week subscribers you won’t find anywhere else. Sign up at http://entm.ag/botw.

In The Direct Mail Revolution, legendary copywriting pioneer and expert Robert W. Bly shares the strategies that can transform your , win you more customers and earn more profits. Whether you're new to direct mail or you've had no luck earning from a mailbox, this book is your clear, comprehensive blueprint to winning new and ongoing sales with direct mail. You'll learn how to:

  • Increase your response rates with the six characteristics of irresistible offers.
  • Track and test key ingredients of your direct -mail campaign.
  • Gain leads and sales with the "magic words" of direct-response copy.
  • Avoid the most common snail-mail mistakes that will get your marketing ignored.

Subscribe to the Entrepreneur Press® Book of the Week newsletter to receive discounts to more books like this at http://entm.ag/botw.

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