📺 Stream EntrepreneurTV for Free 📺

AMC Theaters Reopen July 15, No Face Masks Required 450 venues will reopen with new health and safety measures in place, including reduced seating capacity.

By Matthew Humphries

entrepreneur daily

This story originally appeared on PCMag

Lingkong C/EyeEm | Getty Images

If you've missed watching movies on the big screen, there's less than a month to wait until you can do so again, according to AMC.

As Variety reports, the theater chain has announced it will reopen 450 of its more than 600 locations in the US on July 15. Surprisingly, face masks will not be required to watch a movie, with AMC instead implementing a number of measures to ensure social distancing and keep both customers and employees safe.

At each venue reopening next month, visitors will experience reduced auditorium capacity, with typically 30 percent of seating not available per screening. In auditoriums with traditional seating, AMC is blocking off every other row. For those with AMC Signature Seating, visitors are asked to leave an empty seat between themselves and someone else.

Enhanced cleaning procedures are also being implemented, and AMC intends to disinfect "common areas and high touch points" multiple times throughout each day. Extra time between movie showings is being allocated to allow for thorough auditorium cleaning. "Electrostatic disinfectant sprayers and vacuums with HEPA filters will now be used throughout the building. Also, HVAC filters have been upgraded to MERV 13 wherever possible."

New signs will be used to remind everyone to keep to the social distancing standards and the menu has been simplified temporarily. You'll still be able to purchase AMC Perfectly Popcorn, Coca-Cola Freestyle drinks, and "other classic movie treats," but "to reduce contact, large popcorn and large fountain drink refills will be unavailable at this time. Items like napkins, lids, straws and condiments will be available by request."

AMC is asking visitors to help by consistently washing their hands, frequently using the provided hand sanitizer, opting for cashless transactions, maintaining social distancing, and wearing PPE if they have access to it. And of course, opting to self-quarantine and delay a visit if you have any of the symptoms of COVID-19. AMC really wants you to come watch movies again, though, as the company's survival depends on it.

Matthew Humphries

Senior Editor

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Growing a Business

Starting or Growing a Business? Here's How to Know When You Should Hire Your First Employee.

When enlisting help, follow these steps to make the best decision for your company.

Marketing

How AI Is Transforming Keyword Research (and Why You Can't Afford to Ignore It)

Learn how AI tools can streamline keyword research, improve content targeting accuracy and boost SERP rankings. Whether you're a beginner or a seasoned professional, this guide is a must-read for success in the digital space.

Business News

Southwest Airlines CEO Says the Company May Start Assigning Seats

The airline reported its Q1 2024 earnings on Thursday.

Growing a Business

Your Comprehensive Guide to Becoming an SEO Expert – and Making Money While Doing It

Whether you're looking to earn more money or grow your digital presence, becoming an SEO expert could be a major windfall.