Subscribe to Entrepreneur for $5

Why Leaders Need to Overcommunicate During a Crisis

To lead through challenging times, Thoughtspot CEO Sudheesh Nair is making sure his team has more information than they need.

This story appears in the July 2020 issue of Entrepreneur. Subscribe »

Sudheesh Nair knows what bad communication looks like. During the 2001 and 2008 economic downturns, he was working at companies where the leadership team made decisions behind closed doors and simply conveyed instructions to team members afterward. “There was no context for employees,” says Nair, now the CEO of ThoughtSpot, an analytics and data company. “When you give people responsibility without context or authority, it’s a recipe for disaster.” That’s why, throughout the COVID-19 crisis, Nair is taking a different approach to leading his 500 global employees. “We’re going for radical transparency and candor,” he says. Here’s how he’s creating a better conversation. 

Thomas Barwick | Getty Images

1. Be an accessible leader.

Memorial Day Subscription Sale- Unlock this subscriber exclusive article and more for 20% off today.

Access all Entrepreneur content with no ads, unlock discounts, and get exclusive advice only available to our subscribers. Plus, our magazine delivered straight to your door.

Get a year subscription today for 20% off. Just use code SAVE20 at checkout.

Entrepreneur Editors' Picks