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A VC's Advice for Raising Capital Post-Covid

Fundraising is forever changed. But you can still succeed.

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This story appears in the July 2020 issue of Entrepreneur. Subscribe »

Pitching investors was difficult before — and now? “Fasten your seatbelts; it’s going to be a bumpy ride,” warns a report from the National Venture Capital Association (NVCA). It predicts that for the next several quarters, VC firms will struggle to raise their own funds, which means less cash to deploy to entrepreneurs. 

Courtesy of Anna Whiteman

But Anna Whiteman is more optimistic. She’s VP at Coefficient Capital, a firm that focuses on digitally powered consumer brands (Hydrant, NomNom, Just Spices). Even if the road is bumpy, she says, it’s heading into exciting territory. But to start, entrepreneurs will need to think differently about growth.

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