Pantone busca normalizar la menstruación y presenta el 'Rojo periodo' como color oficial

El period color busca romper con los tabúes que las personas tienen al hablar del ciclo menstrual.

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This story originally appeared on Nupcias

Ahora, la menstruación ya tiene color oficial y se llama rojo periodo. Este period color busca normalizar y romper con los tabúes que las personas tienen al hablar del ciclo menstrual.

Pantone define la paleta de colores que usamos día a día. Finalmente, esta empresa se asocia con Intimina, una marca dirigida a productos íntimos para mujeres. Y es aquí donde surge la idea de fijar un color oficial para la menstruación llamado rojo periodo.


Presenting “Period”, a new red shade created to break the stigma around menstruation and promote period positivity. Swedish healthcare brand @intimina came to Pantone Color Institute to develop this custom color in support of their global campaign to make menstruation more visible and normalize this most normal of bodily functions. “An active and adventurous red hue, courageous Period emboldens people who menstruate to feel proud of who they are. To own their period with self-assurance; to stand up and passionately celebrate the exciting and powerful life force they are born with; to urge everyone regardless of gender to feel comfortable to talk spontaneously and openly about this pure and natural bodily function.” Pantone Color Institute collaborated with @Intimina on the Seen + Heard campaign to create a red shade that is inspired by a steady menstrual flow. Pantone and Intimina worked alongside a gynecologist and consulted research published in Medical News Today to develop the shade, but by no means is this supposed to be an accurate depiction. Instead, we created a visual identifier of a red shade that would help @Intimina leverage the power of color to share their story.

Una publicación compartida de PANTONE (@pantone) el

Period red es un color vibrante, llamativo y dinámico. Laurie Pressman, la vicepresidenta de Pantone menciona la importancia de crear dicho tono para que las mujeres puedan sentirse seguras y orgullosas. Por otro lado, el rojo periodo busca normalizar ante todo género hablar sobre la menstruación.


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