Spreading The Word About Your Business

Follow these simple tips for getting your business noticed:

• Use your business cards. Give your cards to everyone you meet--even if it's not a business situation. And make sure those cards accurately reflect your business's image.
• Join the right associations and organizations. Look for groups your prospects belong to, and concentrate your time there. And don't forget your industry trade group and local chamber of commerce.
• Develop an elevator introduction. You should be able to clearly describe what you do in 10 to 15 seconds. Practice until you get it right.
• Use testimonials. Nothing sells your business better than satisfied clients. Let them do the talking for you.