DiGiorno Frozen Pizza Asked Social Media for a New Slogan. The Answers Were Loaded With Extra Cheese.

After all, if 'it's not delivery,' what is it?
DiGiorno Frozen Pizza Asked Social Media for a New Slogan. The Answers Were Loaded With Extra Cheese.
Image credit: Bloomberg | Getty Images

Free Book Preview: Brand Renegades

Discover how two entrepreneurs used unconventional business strategies to turn their startup into a multimillion-dollar company.
Digital Content Director
2 min read

Venerable frozen- brand DiGiorno apparently felt like it was time to reheat their decades-old ad copy, "It's not delivery, it's DiGiorno!" How else to explain its surreptitious late-night tweet beckoning social media users to, well, "Give us a new slogan." See for yourself....

Naturally, Twitter obliged. But the results were, by and large, less saucy than sweet. Take @vodkanopants, a precise wordsmith if there ever was one. They wrote, "Self rising. Just like you."

Or @daysigned's earnest play on the brand's rolling capitalization, saying, "DiGiorno, cause you DiServe a night off."

 Related: Your Hashtag and Your Brand Go Hand in Hand

Still, there were more than a few servings of cheese among the suggestions. Like @yourenotbetty's reference to a popular, adolescent association with cheese: "Go ahead: cut the cheese. DiGiorno."

Or @alexpalomob's earnest stab at a pizza pun, writing, "You DiGiorno you want some."

Though our personal favorite is @artic_mermaid's droll, strikingly accurate summation. "DiGiorno, halfway between papa johns and a genuine pizza restaurant."

We'd highlight more, but our Domino's just arrived at the door.

 

More from Entrepreneur
Entrepreneur Select: A Fund For Entrepreneurs, By Entrepreneurs

Entrepreneurs require more than just money, which is why we aim to empower you, as well as act as a catalyst for value creation.

Discover the franchise that’s right for you by answering some quick questions about
  • Which industry you’re interested in
  • Why you want to buy a franchise
  • What your financial needs are
  • Where you’re located
  • And more
Whether you want to learn something new, be more productive, or make more money, the Entrepreneur Store has something for everyone:
  • Software
  • Gadgets
  • Online Courses
  • Travel Essentials
  • Housewares
  • Fitness & Health Devices
  • And More

Latest on Entrepreneur