How To Become A Socially Responsible Business

Entrepreneurs can do good and make profits, too.
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Make social responsibility an important part of your marketing message. Sixty percent of customers will actually switch retail loyalties if the store is involved in a good cause. Pick a cause relevant to your customers. For instance, a book chain in Texas promotes literacy. Restaurant owners have banded together to fight hunger.

Remember to involve your customers, too. If they donate a used item, you can give them a discount on a new one.

And be prepared to say no. Once the word gets out about your charitable efforts, you'll likely get many requests for help, but it's better to do one project very well than to spread yourself too thin.

Remember, it's a win-win situation. You win, but so does your community.

More from Entrepreneur
Our Franchise Advisors will guide you through the entire franchising process, for FREE!
  1. Book a one-on-one session with a Franchise Advisor
  2. Take a survey about your needs & goals
  3. Find your ideal franchise
  4. Learn about that franchise
  5. Meet the franchisor
  6. Receive the best business resources
Entrepreneur Insider members enjoy exclusive access to business resources for just $5/mo:
  • Premium articles, videos, and webinars
  • An ad-free experience
  • A weekly newsletter
  • Bonus: A FREE 1-year Entrepreneur magazine subscription delivered directly to you
Try a risk-free trial of Entrepreneur’s BIZ PLANNING PLUS powered by LivePlan for 60 days:
  • Get step-by-step guidance for writing your plan
  • Gain inspiration from 500+ sample plans
  • Utilize business and legal templates
  • And much more

Latest on Entrepreneur