How To Become A Socially Responsible Business
Entrepreneurs can do good and make profits, too.
Make social responsibility an important part of your marketing message. Sixty percent of customers will actually switch retail loyalties if the store is involved in a good cause. Pick a cause relevant to your customers. For instance, a book chain in Texas promotes literacy. Restaurant owners have banded together to fight hunger.
Remember to involve your customers, too. If they donate a used item, you can give them a discount on a new one.
And be prepared to say no. Once the word gets out about your charitable efforts, you'll likely get many requests for help, but it's better to do one project very well than to spread yourself too thin.
Remember, it's a win-win situation. You win, but so does your community.
Entrepreneur Editors' Picks
James Dyson Created 5,127 Versions of a Product That Failed Before Finally Succeeding. His Tenacity Reveals a Secret of Entrepreneurship.
7 Meaningful Ways Your Business Can Honor Memorial Day
Breast Implants Left This Founder With Debilitating Symptoms, So She Launched an Intimate-Apparel Line That Goes Beyond Buzzwords
Kids in the Hall's Bruce McCulloch Says TikTok Is the New Punk Rock
'I Am Not a Diversity Quota,' Says the Founder Disrupting the Dessert Category
Memorial Day Is a Time for Remembrance, So What's With All the Mattress Sales?
Pharrell Williams, Contemporary Artist Nina Chanel Abney and Brand-Builder Shaun Neff Announce Launch of Game-Changing NFT Platform