Go On a Niche Hunt

Go beyond single-niche marketing and develop several niches.

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Don't get attached to one segment of the marketplace just because it's bringing in profits right now. Develop several niches. Remember that the economy is constantly in flux and that the customers who are brining in the most revenues for your company today may not be your best customers in the future. By catering to several niche markets , you can avoid disaster if your main market disappears.

Excerpted from 303 Marketing Tips: Guaranteed To Boost Your Business

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Entrepreneur Store scours the web for the newest software, gadgets & web services. Explore our giveaways, bundles, "Pay What You Want" deals & more.

Latest on Entrepreneur