Radio Advertising

Go with a trusted source.
1 min read
Opinions expressed by Entrepreneur contributors are their own.

When you're looking into buying radio time, talk to some business people you respect who already do some radio advertising. Get the name of a trustworthy media rep from a friend in the business community or a colleague from a local service organization. Or just call one of your favorite radio stations to get the process started. A rep usually handles just one station, or sometimes an AM and FM pair of co-owned stations.

Excerpted from Knock-Out Marketing: Powerful Strategies to Punch Up Your Sales

More from Entrepreneur

New York Times bestselling author Nicole Lapin can help you pitch your brand to press and strengthen your media training.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Are you paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.

Latest on Entrepreneur