Photo Finish
When pitching your business to the media, a stand-out photograph speaks a thousand words.
All too often, publications that report on businesses are stuck with stale, sitting-at-the-desk photos of company executives that reporters and photo editors have seen thousands of times. To distinguish your business from the crowd, seek out the photogenic aspects of your business and strive for novel shots.
Excerpted from 303 Marketing Tips: Guaranteed To Boost Your Business
Entrepreneur Editors' Picks
-
Zooey Deschanel Embraces the Word 'Quirky' and Thinks Businesses Should Too
-
A Simple (But Not Easy) Guide to Achieving Almost Any Dream
-
Making Time to Be 'Useless' Is a Vital Part of Creating Anything Valuable
-
A Billionaire Who Operates More Than 2,400 Franchises Knows These Types of Franchisees Make the Most Money
-
How Relentless Optimism Fuels Success for Hilary Schneider, CEO of Shutterfly
-
The Paradox of Celebrity Tequila
-
Social Media Was Draining Me, So I Gave It Up. My Business Has Never Been Stronger.
