Don't launch an advertising program until you know <i>exactly</i> who your customers are.
Grow Your Business, Not Your Inbox
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- Who will buy my product or service? Am I selling to individual consumers or to businesses?
- Why will they buy it?
- Where and how do my competitors advertise?
- Am I positioning my product or service correctly? If you face a great deal of competition, you might want to look for a market niche.
Excerpted from Starting a Home-based Business