Target Practice

Don't launch an advertising program until you know <i>exactly</i> who your customers are.
  • ---Shares

Before you spend a lot of money planning an advertising campaign, you must know who is most likely to buy from you. Ask yourself the following questions:

  • Who will buy my product or service? Am I selling to individual consumers or to businesses?
  • Why will they buy it?
  • Where and how do my competitors advertise?
  • Am I positioning my product or service correctly? If you face a great deal of competition, you might want to look for a market niche.

Excerpted from Starting a Home-based Business

Next Article:
A Look at the Demanding Schedule of Elon...
OK

This website uses cookies to allow us to see how our website and related online services are being used. By continuing to use this website, you consent to our cookie collection. More information about how we collect cookies is found here.