Marketing with Print Advertising

The strategy you take depends on a variety of factors.
1 min read
Opinions expressed by Entrepreneur contributors are their own.

When it comes to print advertising, the range of options includes newspapers, circulars, a wide variety of magazines and more. All these avenues, however, are currently facing pressures (both good and bad) due to changes in technology and the explosion of advanced database marketing capabilities. In particular, general publications are facing tough times.

Excerpted from Knock-Out Marketing: Powerful Strategies to Punch Up Your Sales

More from Entrepreneur

Brittney's a Certified Financial Planner who can help you manage your business and personal finances and navigate the ups and downs of starting a business.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur