McDonald's Chicken Flatbread Item Almost Too Popular

1 min read
Opinions expressed by Entrepreneur contributors are their own.

Oak Brook, Illinois--It's the kind of problem restaurants dream of--a menu item that's so popular they have to stop advertising it. The pita-like grilled chicken flat bread sandwich recently launched by McDonald's created such a stir with customers that last week the hamburger chain advised its restaurants to take down their in-store promotional materials so they didn't run out.

To meet demand, McDonald's is working with its flat bread vendors to increase supply levels and expects to begin aggressively marketing the sandwich soon. The sandwich, which is part of the New Tastes Menu, is scheduled to be phased out in August but several franchisees said they may lobby to keep it around. -Dow Jones

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Starting, buying, or growing your small business shouldn’t be hard. Guidant Financial works to make financing easy for current and aspiring small business owners by providing custom funding solutions, financing education, and more.

Latest on Entrepreneur