McDonald's Chicken Flatbread Item Almost Too Popular

1 min read
Opinions expressed by Entrepreneur contributors are their own.

Oak Brook, Illinois--It's the kind of problem restaurants dream of--a menu item that's so popular they have to stop advertising it. The pita-like grilled chicken flat bread sandwich recently launched by McDonald's created such a stir with customers that last week the hamburger chain advised its restaurants to take down their in-store promotional materials so they didn't run out.

To meet demand, McDonald's is working with its flat bread vendors to increase supply levels and expects to begin aggressively marketing the sandwich soon. The sandwich, which is part of the New Tastes Menu, is scheduled to be phased out in August but several franchisees said they may lobby to keep it around. -Dow Jones

More from Entrepreneur

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

It Started As a Joke and Turned Into a Startup That Raised $1 Million in Funding