Lifelong Profits

Secrets to gaining customers for life
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Bowl them over with your service. Become such an integral part of their companies that you have your own desk in their offices. Develop solutions before they even discover a need.

You won't have a lifelong relationship with many customers, but when you do, you'll profit from it. I have a handful of customers with whom I've done business for many years at more than one company, including my own. A few represent millions of dollars in income over the years. You can enjoy the same kind of long-term relationship with your best customers if you never stop selling them.

They may become your friends. They may rely on your service or products to the exclusion of all others. They may tell you that they'll always be your customers and sign long-term contracts to prove it. But if you take them and their business for granted, you'll regret it someday.

Excerpted from Creative Selling: Boost your B2B sales

More from Entrepreneur

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

It Started As a Joke and Turned Into a Startup That Raised $1 Million in Funding