Quebec Dunkin' Donut Franchisees Launch Lawsuit Against Parent Company

1 min read
Opinions expressed by Entrepreneur contributors are their own.

Montreal--Thirty Dunkin' Donuts franchisees filed a $7 million (Cdn.) lawsuit in Quebec Superior Court against the chain's franchisor and parent company to recover losses incurred allegedly as a result of management errors. The franchisees claim that Allied Domecq Retailing Int'l (Canada) Ltd. and Dunkin' Donuts (Canada) Ltd., which operate the chain, made marketing, advertising and management errors that have damaged the chain's brand. The operators argued that inferior advertising campaigns in the face of competition, an unsuitable product offering for the Quebec market, an ineffective marketing strategy and unstable administration have caused the decline. -Canadian Press

More from Entrepreneur

Grow Your Business at Entrepreneur LIVE! Join us on Nov. 16 in Brooklyn, NY, to learn from legends like Danica Patrick and Maria Sharapova, pitch our editors, meet with investors, and potentially walk away with funding!
Register here

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.