Dreyer's Buys U.S. Haagen-Dazs Shoppe from General Mills
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Oakland, California-Dreyer's Grand Ice Cream Inc. has purchased the U.S. Haagen-Dazs ice cream shop franchise business from General Mills Inc.
Haagen-Dazs has 236 ice cream parlors across the United States and Canada that will now be owned by Dreyer's. Dreyer's had previously obtained a license for the brand in the U.S. when it combined with Nestle Ice Cream Co.
Dreyer's now handles all the manufacturing and marketing of the Haagen-Dazs ice cream in the U.S. Nestle and Dreyer's control about 18 percent of the U.S. ice cream market and 36 percent of the superpremium segment, according to Dow Jones. -Minneapolis/St. Paul Business Journal