Subscribe to Entrepreneur for $5
Subscribe

Dairy Queen's New Campaign Focuses on Food

Opinions expressed by Entrepreneur contributors are their own.

Minneapolis-International Dairy Queen Inc. said it is making a "major shift" in its by airing its first national TV to promote and hot-food products.

The first of four spots broke this month. Additional spots are set to air in May, July and August. True Grey, a division of Grey Worldwide , created the campaign. -Nation's Restaurant News

Entrepreneur Editors' Picks