Abhik Choudhury

Abhik Choudhury

Entrepreneur Leadership Network Writer
Chief Strategist & Founder of Salt & Paper Consulting

About Abhik Choudhury

Chief strategist and founder of Salt and Paper Consulting. He is also a visiting faculty of Marketing Research & Campaign Planning at the Indian Institute of Mass Communication, New Delhi. He has cross-category experience with over 75 global brands. See his insights at www.abhikchoudhury.com

More From Abhik Choudhury

Attention Brands: Kindness Sells

Consumers show increased loyalty to brands that are actively engaged in doing good for the world.