Abhik Choudhury
Entrepreneur Leadership Network Writer
Chief Strategist & Founder of Salt & Paper Consulting
Follow Abhik Choudhury on Social
Latest
Healthy Hybrid Workplaces Need Wolves and Piranhas
Businesses need a balance of empathy and strategy to create a healthy, collaborative environment.
Creating Children's Content Is the Secret Goldmine of 2022
If you are working in any category remotely associated with entertainment, start planning your engagement equations with the little ones. That's where the big money is.
Stop Making Ads. Start Making Entertainment.
Audience entertainment should always be the main goal of any sales pitch.
Why South Korea is the God of Culture Marketing
South Koreans have so meticulously blended western influences with their home influences, it is a masterclass for every brand that desires to be both culturally relevant and economically potent.
Attention Brands: Kindness Sells
Consumers show increased loyalty to brands that are actively engaged in doing good for the world.
More Authors You Might Like
-
David Partain
CMO of FlexShares
-
Jonathan Herrick
CEO of Benchmark
-
Tanner Simkins
Founder and CEO of Complete SET Agency
-
Zain Jaffer
Founder and President of Zain Ventures
-
Curtis Sparrer
Principal, Bospar PR
-
Jeffrey Shaw
Small business coach
-
Ryan Fritsch
Co-Founder at Cloud Paper
