Abhik Choudhury

Abhik Choudhury

Entrepreneur Leadership Network Writer
Chief Strategist & Founder of Salt & Paper Consulting

Abhik Choudhury is the chief strategist and founder of Salt and Paper Consulting. He is also a visiting faculty of marketing research and campaign planning at the Indian Institute of Mass Communication. He has cross-category experience with over 75 global brands.


Follow Abhik Choudhury on Social


Healthy Hybrid Workplaces Need Wolves and Piranhas

Businesses need a balance of empathy and strategy to create a healthy, collaborative environment.

Creating Children's Content Is the Secret Goldmine of 2022

If you are working in any category remotely associated with entertainment, start planning your engagement equations with the little ones. That's where the big money is.

Stop Making Ads. Start Making Entertainment.

Audience entertainment should always be the main goal of any sales pitch.

Why South Korea is the God of Culture Marketing

South Koreans have so meticulously blended western influences with their home influences, it is a masterclass for every brand that desires to be both culturally relevant and economically potent.

Attention Brands: Kindness Sells

Consumers show increased loyalty to brands that are actively engaged in doing good for the world.

More Authors You Might Like