About Abhik Choudhury
Chief strategist and founder of Salt and Paper Consulting. He is also a visiting faculty of Marketing Research & Campaign Planning at the Indian Institute of Mass Communication, New Delhi. He has cross-category experience with over 75 global brands. See his insights at www.abhikchoudhury.com
More From Abhik Choudhury
Attention Brands: Kindness Sells
Consumers show increased loyalty to brands that are actively engaged in doing good for the world.