About Adam Root
Adam Root is a founding partner at Tricent Capital, a venture capital firm based in San Francisco that makes data-driven investments to deliver frequent, consistent and rapid returns for investors while creating life-changing economic events for investors. Formerly the co-founder, CTO and COO at SocialCentiv, Root supports Tricent's portfolio companies by mentoring executive teams on software engineering, user experience, market sales and customer service.
More From Adam Root
Venture Capital
VCs Want to See Product-Market Fit: Here's How to Prove It
Yes, you can pry a little money from cautious investors' hands -- if you can demonstrate strength in these four metrics.
Ready For Anything
Twitter Is Proof That Founders Make the Best CEOs
Research shows that founders have a long-term vision for their companies that hired CEO typically lack. The return of Jack Dorsey to Twitter is a high-profile example.
Product Ideas
Take 4 Steps Back to Move Your Small Business Forward
Find out what it means to invest 'from the inside out,' so your payoff will be well worth the grind.
Ready For Anything
4 Ways Tech Leaders Can Focus on Customer Success
You need to take the reins and make a connection between leadership and customer success by implementing policies that unify and educate.