About Adrian Jennings
Adrian Jennings is the Search Performance Director at Sekari, a search optimized content agency that focuses on search, content and performance marketing. Adrian is responsible for leading client strategy across Sekari’s entire client portfolio delivering overall performance across all search, content, and paid media channels. Adrian’s ten-year SEO career has seen him run complex SEO accounts in the UK, RSA, Nigeria, KSA and the UAE, with high-profile clients including Royal Bank of Scotland Insurance, Citibank, and Atlantis, The Palm, Dubai Parks & Resorts and Gulf News.
More From Adrian Jennings
SEO campaigns can be difficult to measure as results take time, and there are several different elements to consider when measuring success.