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Anthony Nicalo

Anthony Nicalo

Guest Writer / VP, Mobify

Anthony Nicalo is a VP at Mobify, a mobile customer-engagement platform that facilitates, in one place, all of a retailer’s real-time interactions with its mobile customers. Nicalo guides and grows the platform capabilities for mobile marketing clients and extends their platform ecosystems through partnerships. Nicalo is an expert in omnichannel commerce and a frequent presenter on the future of commerce, mobile retailing and shopper marketing, at such events as Shopper Marketing Expo, iMedia Summits and Kantar Retail.

Geolocation

3 Ways to Use Geolocation to Increase Revenue

Location-based features in mobile apps are increasingly appealing to young consumers. Just look at Pokémon GO.